The world is a party, and everyone wears Gucci. Although such a statement may not be accurate in the real world, the concept is intriguing. Gucci hosts a lavish party as part of its new Love Parade campaign, conceptualized by the brand’s creative director, Alessandro Michele.
Gucci Love Parade Campaign
When it comes to capturing his latest vision for Gucci, Michele seeks the assistance of the photography duo Mert & Marcus and art director Christopher Simmonds. In search of inspiration, the season delves into the modern allure of cinema, which it then filters via a series of obsessions and desires. Meanwhile, the Gucci Love Parade campaign comes to life with a wide array of models and celebrities who come together as the advertisement’s stars.
Jared Leto, Deng Lun, Snoop Dogg, and Jungjae Lee are just some stars present for Gucci’s charming new ad campaign. Here, the men’s collection at Gucci embodies the joyful and bright character of the brand, with sophisticated styles that have a bold personality. Mert and Marcus capture them amid an evening of celebration.