HUGO global brand ambassador Liam Payne reunites with the label for a new advertisement. The new face of HUGO Bodywear, Payne appears before the lens of photography duo Mert & Marcus once more. Styled by Robbie Spencer, Payne strips down to his HUGO underwear. Taking to an apartment in Berlin, Payne joins blonde bombshell Stella Maxwell.
Sporting HUGO’s various underwear styles and tanks, Payne shows off his chiseled six-pack. Discussing the outing, Payne shares,
I feel lucky that as the face of HUGO, I get to front iconic campaigns such as this. The undergarments, which Payne dons for the advertisement are available for purchase at HugoBoss.com as part of the Hugo x Liam Payne offering.