Eton Loosens Up the Oxford with Its New Ivy Fit

The shirt knows its history, but Eddie Klint keeps Eton’s Oxford campaign firmly in the present.

The Fashionisto

/

Published October 20, 2026

Eddie Klint wears a blue striped Oxford shirt with a dark striped tie and dark jeans
Eddie Klint fronts Eton’s Oxford Ivy fit campaign. Photo: Eton

A tie need not turn an Oxford shirt into office wear. Eton’s new campaign puts Eddie Klint in a blue button-down, striped tie, and dark jeans, an outfit that remembers its collegiate roots but has long since graduated. The Swedish shirtmaker introduces its Oxford shirt in the new Ivy fit, giving the body more room and softening the cloth with a garment-washed finish. That adjustment serves the Oxford shirt’s versatility.

Worn open over a white T-shirt, the Oxford becomes a light extra layer; tucked into denim with a sweater draped over the shoulders, it leans into the campus associations. Even the navy shirt, sleeves rolled above the forearms and worn with pale trousers, feels ready for an ordinary afternoon. Eton leaves the recognizable details intact, from the button-down collar to the back pleat and locker loop. The useful change is in the room to move, which matters as much when sitting around as it does when getting dressed.

Eton Oxford Ivy Fit Campaign

Eddie Klint sits in a navy Oxford shirt with rolled sleeves and khaki trousers
Eddie Klint sits in a navy Oxford shirt with rolled sleeves and khaki trousers. Photo: Eton
Eddie Klint sits in a pink Oxford shirt and blue jeans with a gray sweater draped over his shoulders
Eddie Klint sits in a pink Oxford shirt and blue jeans with a gray sweater draped over his shoulders. Photo: Eton
Eddie Klint wears a white Oxford shirt tucked into dark denim, with his sleeves rolled up
Eddie Klint wears a white Oxford shirt tucked into dark denim, with his sleeves rolled up. Photo: Eton
Eddie Klint wears a striped blue Oxford shirt and striped tie beneath a dark tailored jacket
Eddie Klint wears a striped blue Oxford shirt and tie beneath a tailored jacket. Photo: Eton
Eddie Klint faces away, showing the back pleat and locker loop of his blue Oxford shirt
Eddie Klint faces away, showing the back pleat and locker loop of his blue Oxford shirt. Photo: Eton
Eddie Klint holds a glass while wearing a white button-down Oxford shirt
Eddie Klint wears a light blue Oxford shirt open over a white T-shirt with pale jeans
Eddie Klint stands in profile wearing an Oxford shirt and dark jeans with a sweater over his shoulders
Eddie Klint appears in a black-and-white close-up wearing a white Oxford shirt
Eddie Klint wears a striped Oxford shirt under a dark jacket with a sweater around his shoulders
Eddie Klint sits on a chair in a white Oxford shirt and dark jeans
Eddie Klint leans forward in a pink Oxford shirt and jeans with a gray sweater over his shoulders
Eddie Klint adjusts a dark tailored jacket over a blue Oxford shirt and striped tie
Eddie Klint stands by a window in a navy Oxford shirt and pale trousers

Eton took its shirts outdoors for its summer 2026 campaign, with Axel Hermann photographed along the Stockholm archipelago.

  • Fashion Label:
  • Model:

    • Explore More Campaigns