Polaroid singer Liam Payne is back in the spotlight with HUGO. The global brand ambassador stars in a new campaign for his exclusive capsule collection with the label. Mert & Marcus photographs Payne for the occasion. Taking to a studio, Payne poses against a red backdrop that highlights the strong graphic nature of a black and white wardrobe. The 10-piece capsule collection includes logo tees, joggers, shirts, and more. You can shop the range at HugoBoss.com.