Liam Payne Fronts Campaign for HUGO Capsule Collection

July 9, 2019
Liam Payne stars in a new campaign for his exclusive HUGO capsule collection.
Liam Payne stars in a new campaign for his exclusive HUGO capsule collection.

Polaroid singer Liam Payne is back in the spotlight with HUGO. The global brand ambassador stars in a new campaign for his exclusive capsule collection with the label. Mert & Marcus photographs Payne for the occasion. Taking to a studio, Payne poses against a red backdrop that highlights the strong graphic nature of a black and white wardrobe. The 10-piece capsule collection includes logo tees, joggers, shirts, and more. You can shop the range at HugoBoss.com.

Related: HUGO Taps Liam Payne as Global Brand Ambassador

Liam Payne HUGO Capsule Collection Campaign

Mert & Marcus photographs Liam Payne for his new HUGO capsule collection.
Mert & Marcus photographs Liam Payne for his new HUGO capsule collection.
Singer Liam Payne fronts a campaign for his HUGO capsule collection.
Singer Liam Payne fronts a campaign for his HUGO capsule collection.
Taking to the studio, Liam Payne appears in a campaign for his HUGO capsule collection.
Taking to the studio, Liam Payne appears in a campaign for his HUGO capsule collection.