John Varvatos’ Fall 2026 Campaign Finds Its Wonderland

Between London rock and Americana, Anatol Modzelewski and David Trulik find their own rhythm in John Varvatos’ fall 2026 Wonderland.

The Fashionisto

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Published October 22, 2026

David Trulik wears the green Alden bomber over a sheer shirt for John Varvatos' fall-winter 2026 campaign
David Trulik models John Varvatos’ green Alden bomber over a sheer shirt for the brand’s fall-winter 2026 campaign. Photo: Cara Johnson / John Varvatos

Clothes with a taste for the spotlight get more interesting in everyday life. John Varvatos takes that thought into “Wonderland,” its fall-winter 2026 collection. Here, Karl Aberg draws on London’s 1970s rock legends and the ease of Americana.

John Varvatos Fall/Winter 2026 Campaign

Anatol Modzelewski wears a purple velvet jacket for John Varvatos' fall-winter 2026 campaign
Anatol Modzelewski wears purple velvet in John Varvatos’ fall-winter 2026 “Wonderland” campaign. Photo: Cara Johnson / John Varvatos

Photographed by Cara Johnson, the campaign features Anatol Modzelewski and David Trulik in rooms whose peeling walls give the rich clothes a useful dose of neglect. A purple velvet jacket has obvious frontman appeal, but worn with slim dark trousers, it suggests a man dressing to his own taste, even on an ordinary evening.

David Trulik reclines on a staircase in the floral Giverny jacquard jacket and leather trousers for John Varvatos' fall-winter 2026 campaign
David Trulik reclines on a staircase in the floral Giverny jacquard jacket and leather trousers. Photo: Cara Johnson / John Varvatos

David stretches out on a staircase in floral jacquard and leather trousers, treating the grand jacket with the ease of a favorite cardigan. His green Alden bomber brings that same appetite for texture into a more everyday shape, worn over an open shirt.

David Trulik wears a Rolling Stones graphic T-shirt with dark trousers for John Varvatos' fall-winter 2026 campaign
David Trulik models a Rolling Stones T-shirt for the John Varvatos fall-winter 2026 campaign. Photo: Cara Johnson / John Varvatos

The Rolling Stones T-shirt supplies the literal reference; the stronger connection is in how casually these men inhabit their finery. “Wonderland’s” best proposition is permission to wear the special jacket before a special occasion arrives.

Anatol Modzelewski leans against a brick wall in the Maida coat and sunglasses for John Varvatos' fall-winter 2026 campaign
Anatol Modzelewski leans against a brick wall in the Maida coat and sunglasses. Photo: Cara Johnson / John Varvatos
David Trulik wears the Bissell jacket with glasses and a loosely draped scarf for John Varvatos' fall-winter 2026 campaign
David Trulik wears the Bissell jacket with glasses and a loosely draped scarf. Photo: Cara Johnson / John Varvatos
Anatol Modzelewski wears the dark Dawson corduroy jacket with matching trousers for John Varvatos' fall-winter 2026 campaign
Anatol Modzelewski dons the Dawson corduroy jacket with matching trousers. Photo: Cara Johnson / John Varvatos
Anatol Modzelewski wears the camel Delmar double-breasted coat beside a stone wall for John Varvatos' fall-winter 2026 campaign
David Trulik sits in a patterned jacket and dark trousers on a red chair for John Varvatos' fall-winter 2026 campaign
David Trulik wears dark tailoring with an open collar, scarf, and cap for John Varvatos' fall-winter 2026 campaign
Anatol Modzelewski stands in a purple velvet jacket and slim dark trousers for John Varvatos' fall-winter 2026 campaign
David Trulik and Anatol Modzelewski wear relaxed layers and scarves outdoors for John Varvatos' fall-winter 2026 campaign
David Trulik wears glasses, a scarf, and the Bissell jacket in an inset portrait for John Varvatos' fall-winter 2026 campaign
Anatol Modzelewski wears sunglasses and a coat beside a moss-covered wall for John Varvatos' fall-winter 2026 campaign
Anatol Modzelewski wears sunglasses and a camel coat in an inset campaign portrait for John Varvatos' fall-winter 2026 campaign

The musical thread also runs through John Varvatos’ Tom Petty and the Heartbreakers capsule, which marks the band’s fiftieth anniversary with Tommy Dunn fronting the collection.

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