Jude Law and his son Raff, house ambassadors Brioni, retake the spotlight. The father-and-son duo stars in Brioni’s fall-winter 2022 advertising campaign. Jude and Raff Law appear in their second campaign for Brioni, which was photographed in London by Annemarieke van Drimmelen. The fashion photographer creates a series of arresting portraits characterized by an intimate sense of space and light.
“For our second chapter with Brioni, it was a pleasure to collaborate with Annemarieke to show a more personal side of my relationship with Raff. We felt so at ease, on set and in the clothes.”Jude Law
Brioni’s fall-winter 2022 campaign features Jude Law and his son Raff in the brand’s classic tailored garments and modern interpretations of iconic wardrobe items. The Vagabond overshirt from Brioni is one of the label’s most recent must-have items; it exemplifies the contemporary juxtaposition of formal and informal dress codes. In addition, the Vagabond shirt, suiting pieces, and other items from this fashion house all represent a classic wardrobe characterized by airiness, fluidity, and ease of use.
“Jude and Raff confirmed to be the perfect fit for Brioni as they both represent different facets of what it means to be a modern gentleman, each in their own way,” says Norbert Stumpfl, design director of Brioni, about the new advertising campaign.
“I love the narrative of this campaign as it shows another aspect of connection both with my dad as well as with the effortlessly flattering clothes I was wearing.”Raff Law