For Brioni, Rome is a city and a way of life in one. In pursuing knowledge and artifacts, people have evolved an attitude of nonchalance, detachedness, lightness, and joy in the realization that nothing is ever truly permanent, but everything remains. As a Roman fashion house, Brioni embraces this concept for its latest menswear collection.
Precision and richness are veiled as ease as new ways to interact with clothing are offered by Brioni. The Maison’s spring-summer 2023 collection explores Roman nonchalance in the city, in rose gardens, and on the beach. The season’s clean shapes and fluid tailoring lend it a relaxed air.
The Brioni man receives a wardrobe that acts as snapshots of summer. It is effortless. Everything from the suit or trench coat to the sporty blouson and field jacket is sartorially crafted to appear casual rather than stiff. Round-toe loafers and leather sandals condense spontaneity into a formal-to-leisure outfit.
In the case of suits and shirts, there are no neckties. A bomber jacket made of suede is both elegant and comfortable. Easy-to-wear fabrics include washed silk and seersucker as well as lighter-weight wools and linens.
Brioni’s color palette is inspired by Roman culture and nature: rich, subdued, deep, and vibrant–shades of cognac brown and earth tones with pops of baby blue and bright orange. Influenced by Brioni’s archives, eveningwear fabrics and hues are reimagined in silk jacquards from the looms of Setificio Leuciano. Overall, Brioni seeks permanence for spring-summer 2023 with beautiful, long-lasting clothing.