Lucky Blue Smith & Labrinth Star in Gap Next Gen Icons Ad

September 7, 2022
Gap Next Gen Icons Campaign 2022 Labrinth
Gap enlists Labrinth to star in its Next Gen Icons campaign. Photo: Koto Bolofo / Gap

Gap unveils a campaign called Next Gen Icons for fall 2022. The advertisement honors those who embrace originality and participate in activities that help define our culture. Labrinth, a British musician, and Lucky Blue Smith, a model, appear in campaign images for Gap as they promote the brand’s timeless essentials. 

Lucky Blue Smith Model Gap Next Gen Icons Campaign 2022
Lucky Blue Smith sports a classic pocket tee in white for Gap’s Next Gen Icons campaign. Photo: Koto Bolofo / Gap

Gap Next Gen Icons Campaign

Lucky Blue Smith and Labrinth are sources of inspiration to take in Gap’s essential classics. New proportions and organic materials created with sustainable Washwell water-saving processes help redefine the Gap Icons collection this autumn.

Labrinth Capoeira Gap Campaign 2022
Doing Capoeira, Labrinth appears in Gap’s Next Gen Icons campaign. Photo: Koto Bolofo / Gap

“At Gap, Icons are a symbol of timeless individuality, and there’s nothing more iconic than shaping culture by amplifying your true self and talent,” explains Mary Alderete, Global Head of Gap Marketing. “A Gap Icon is an essential classic–the mallcore standard, really–like our 70s flare and 90s loose Washwell denim, pleated and flatfront Washwell khakis and big white organic cotton shirts.”

Gap Next Gen Icons Campaign 2022 Lucky Blue Smith Model
American model Lucky Blue Smith appears in the Gap Next Gen Icons campaign. Photo: Koto Bolofo / Gap

Lucky Blue Smith and Labrinth pose for images taken by Koto Bolofo for the fall 2022 Icons campaign for Gap. The pictures used in the advertisement pay homage to Gap Icons, which are recognizable by their concentration on a simple and timeless design since the company’s founding in 1969. In addition, Gap’s classic basics feature new textiles produced ethically to ensure a sustainable future.

Labrinth Gap Next Gen Icons Campaign 2022
Labrinth is ready for the spotlight as the star of Gap’s Next Gen Icons campaign. Photo: Koto Bolofo / Gap

Impressed by the talents and passions of Gap’s campaign stars for fall 2022, Mary Alderete expresses, “We’re excited to celebrate these Icons in our fall campaign as a diverse group of individuals, effortlessly styled in Gap updated classics, who are using their unique talents and abilities to better us all.”

Labrinth is a man of many guises: he is a musician, an artist, a humanitarian, and a creator. Through the medium of music, he can transmit his vitality and connect with other people’s spirits. Meanwhile, model and actor Lucky Blue Smith effectively uses his platform to promote positive mental health practices.