Gant’s holiday 2026 campaign imagines a winter getaway worth dressing for, even when the evening’s plans extend only as far as the fireplace. Here, Finley Prentice joins Jarrod Scott in a lodge setting where American sportswear accommodates the pleasures of staying in. A gray suit worn with Fair Isle knitwear and a long white scarf establishes the approach. The tailoring gives the patterned sweater a sharper frame, while the knit supplies the seasonal character usually left to a festive tie.
Corduroy takes that relationship further, its ribbed texture making a suit feel at home beside timber walls and a laid table. A knit polo layered over a shirt keeps the neckline relaxed, yet there’s still a sense of getting dressed for company. Outside, a shearling peacoat over a cable-knit turtleneck gives denim the weight and warmth the mountain backdrop demands.
The campaign’s most appealing turn, though, comes fireside, where checked pajamas and a tartan robe receive the same attention as the tailoring. With a chessboard close by and gifts stacked against the hearth, leisure has its own dress code.
Gant Holiday 2026 Campaign
The winter wardrobe follows Gant’s fall 2026 outerwear edit with Justin Eric Martin, which takes shearling and layered tailoring to New York’s Upper East Side.
