Gucci Cosmogonie Goes Full Flemish for Cruise 2023 Campaign

The Fashionisto

/

Published December 2, 2022

David Ge models a red striped knit look for the Gucci Cosmogonie cruise 2023 campaign.Pin
David Ge models a red striped knit look for the Gucci Cosmogonie cruise 2023 campaign. Photo: Mert & Marcus / Gucci

Gucci recently announced the departure of its creative director Alessandro Michele, but as they say in show business, the show must go on. The Italian fashion house unveils a new campaign for its cruise 2023 collection. The historic Castel del Monte serves as the charming advertisement’s setting and modern depiction of Flemish Renaissance portraiture.

Adedayo Atiba stars in the Gucci Cosmogonie cruise 2023 campaign.Pin
Adedayo Atiba stars in the Gucci Cosmogonie cruise 2023 campaign. Photo: Mert & Marcus / Gucci

Gucci Cosmogonie Campaign

Mert & Marcus photographed the Gucci Cosmogonie cruise 2023 campaign. The photography duo collaborated with art director Christopher Simmonds to capture the advertisement that reflects the connection between the past and the future. This idea is especially relevant regarding Gucci’s path forward concerning creative direction.

Joel Lumbroso wears a black-and-white striped polo for the Gucci Cosmogonie cruise 2023 campaign.Pin
Joel Lumbroso wears a black-and-white striped polo for the Gucci Cosmogonie cruise 2023 campaign. Photo: Mert & Marcus / Gucci

Faces familiar to Gucci come together as the stars of the Gucci Cosmogonie campaign. David Ge, Adedayo Atiba, Joel Lumbroso, and Joep front the ad, embodying the roles of scholars, poets, philosophers, astronomers, and mathematicians. Meanwhile, Carlos Nazario styles the models in bold fashions that tap into the past via classics and reimagine them for the future.

Joep dons a gray short suit with cut-out boots for the Gucci Cosmogonie cruise 2023 campaign.Pin
Joep dons a short gray suit with cut-out boots for the Gucci Cosmogonie cruise 2023 campaign. Photo: Mert & Marcus / Gucci

Gucci Cosmogonie’s sixteenth-century dream comes together with a set design by Gary Card. Meanwhile, the luxury brand enlists the aid of hair stylist Paul Hanlon and makeup artist Thomas De Kluyver to ensure that its model muses are photo-ready. De Kluyver even applies a hint of lipstick for an emboldened, modern look!

The Gucci Cosmogonie cruise 2023 campaign highlights a pair of statement leather tassel loafers with reptile print toes. Pin
The Gucci Cosmogonie cruise 2023 campaign highlights a pair of statement leather tassel loafers with reptile print toes. Photo: Gucci

Recent Updates

Adidas Originals Reimagines Classics with A-TYPE

Adidas Originals Reimagines Classics with A-TYPE

Adidas Originals introduces A-TYPE, an evolving collection that reinvents archival icons with premium materials. Rooted in heritage yet reimagined for ...
Filippa K Fine-Tunes Wardrobe Staples for Spring 2025

Filippa K Fine-Tunes Wardrobe Staples for Spring 2025

Filippa K unveils its spring-summer 2025 collection with a refined approach to modern essentials. Curated by creative lead Anna Teurnell, ...
Stone Island Spotlights Culture & Innovation for Spring 2025

Stone Island Spotlights Culture & Innovation for Spring 2025

Stone Island’s spring-summer 2025 campaign unveils a compelling fusion of style, innovation, and cultural depth. This season, the brand explores ...
Rag & Bone’s Spring 2025 Campaign Channels a NY Attitude

Rag & Bone’s Spring 2025 Campaign Channels a NY Attitude

Rag & Bone embraces the essence of New York in its spring 2025 campaign, channeling the city’s raw energy and ...
Zac Efron Defines Cool in Police Spring 2025 Campaign

Zac Efron Defines Cool in Police Spring 2025 Campaign

Police taps into star power for its spring-summer 2025 campaign. Known for its bold eyewear designs, the brand partners with ...
Giorgio Armani Reframes Elegance for Spring 2025 Campaign

Giorgio Armani Reframes Elegance for Spring 2025 Campaign

Giorgio Armani’s spring-summer 2025 campaign unveils a vision of effortless elegance. Captured by photographer Robin Galiegue, the advertisement blends dreamlike ...