Harry Styles Plays Dress Up for Gucci HA HA HA Campaign

November 4, 2022
Harry Styles Gucci HA HA HA Campaign 2022 Sunglasses White Frames
Ready for the spotlight, Harry Styles stars in the Gucci HA HA HA campaign. Photo: Mark Borthwick / Gucci

As the star of the Gucci HA HA HA campaign, singer-songwriter and actor Harry Styles is the center of attention. The advertisement showcases a “Liberated Vanity” and features the collection created by Styles and Gucci creative director Alessandro Michelle.

Harry Styles Gucci HA HA HA Campaign 2022 Houndstooth Jacket Waistcoat Bow-tie
All smiles, Harry Styles is dandy in a houndstooth suit jacket and waistcoat with gingham print trousers for the Gucci HA HA HA campaign. Photo: Mark Borthwick / Gucci

Gucci HA HA HA Capsule Collection

Gucci HA HA HA is the initials you get when you combine the names “Harry” and “Alessandro.” Gucci revealed the capsule earlier this year. The collection is “the landing place of a creative two-person journey, born from a deep bond of friendship.”

Harry Styles for Gucci HA HA HA Campaign

Art directed by Christopher Simmonds, the Gucci HA HA HA campaign reflects a “Liberated Vanity.” A new short film features Harry Styles as the lone leading man. Because Styles does not speak throughout the video, the experience is evocative of a silent movie because he is highly expressive through his movement and mood. 

Harry Styles Gucci HA HA HA Campaign 2022 Pajamas
Embracing pajama style, Harry Styles fronts the Gucci HA HA HA campaign. Photo: Mark Borthwick / Gucci

Harry Styles takes up the spotlight for the Gucci HA HA HA capsule collection. He loses himself in a dress-up game, slipping in and out of several outfits. The singer’s performance perfectly encapsulates the concept of playing with the definition of masculinity and the conventional ideas of menswear, utilizing the wardrobe as an extension of an avant-garde persona

Harry Styles Gucci HA HA HA Campaign 2022 Purse
Taking hold of a handbag, Harry Styles appears in the Gucci HA HA HA campaign. Photo: Mark Borthwick / Gucci

The Gucci HA HA HA campaign depicts elements of everyday life while not giving any one thing a disproportionate amount of importance. The campaign culminates in showcasing the sophisticated way clothing and accessories, such as the Gucci Bamboo 1947 bag, shine in a contemporary world anchored by a new view on masculinity.

Harry Styles Gucci HA HA HA Campaign 2022 Suit
Singer Harry Styles dons a pinstripe suit for the Gucci HA HA HA campaign. Photo: Mark Borthwick / Gucci

Mark Borthwick creates music that further captures the story of Harry Styles’ avant-garde journey. Borthwick photographs and directs Harry Styles for the Gucci HA HA HA campaign. The featured collection emphasizes masculine vanity devoid of hypocrisy and artificial qualms imposed by tradition–demonstrated by Styles’ humorous manners. The singer turns himself and his attire into a spectacular act that inspires and stands for a sense of freedom.

Harry Styles Gucci HA HA HA Campaign 2022 Shouting Open Mouth
Exuding great charisma, Harry Styles fronts the Gucci HA HA HA campaign. Photo: Mark Borthwick / Gucci

“I’m so happy to see this project finally come to life,” shares Harry Styles. “I’ve known Alessandro for years now, and he’s always been one of my favourite people.” The singer continues, “I’m always inspired watching him work, so doing this collaboration with my friend was very special to me.”

Harry Styles Gucci HA HA HA Campaign 2022
Harry Styles stars in the Gucci HA HA HA campaign. Photo: Mark Borthwick / Gucci

Makeup artist Ammy Drammeh and hairstylist Malcolm Edwards helped Harry Styles achieve picture-perfect grooming so that he could exemplify the modern Gucci man and highlight the fashion house’s unique aesthetic in the Gucci HA HA HA campaign.

Gucci HA HA HA Campaign

Harry Styles Gucci HA HA HA Campaign 2022 Ad
Sporting a fedora, Harry Styles fronts the Gucci HA HA HA campaign. Photo: Mark Borthwick / Gucci
Harry Styles Gucci HA HA HA Campaign 2022 Check Coat
A dandy vision, Harry Styles rocks a check coat and tailoring for the Gucci HA HA HA campaign. Photo: Mark Borthwick / Gucci
Harry Styles Gucci HA HA HA Campaign 2022 Trousers Flared
Making a case for flared trousers, Harry Styles is front and center for the Gucci HA HA HA campaign. Photo: Mark Borthwick / Gucci
Harry Styles Gucci HA HA HA Campaign 2022 Green Check Suit
Standing out in green, Harry Styles wears check tailoring for the Gucci HA HA HA campaign. Photo: Mark Borthwick / Gucci
Harry Styles Gucci HA HA HA Campaign 2022 Clothing Style
Reuniting with Gucci, Harry Styles appears in the Gucci HA HA HA campaign. Photo: Mark Borthwick / Gucci
Harry Styles Gucci HA HA HA Campaign 2022 Brown Tailoring
Commanding attention, Harry Styles stars in the Gucci HA HA HA campaign. Photo: Mark Borthwick / Gucci
Harry Styles Gucci HA HA HA Campaign 2022 Yellow Patterned Suit
Radiant with positive energy, Harry Styles dons a yellow printed suit for the Gucci HA HA HA campaign. Photo: Mark Borthwick / Gucci
Harry Styles Gucci HA HA HA Campaign 2022 Mixed Leather Jacket
Wearing a mixed leather jacket, Harry Styles stars in the Gucci HA HA HA campaign. Photo: Mark Borthwick / Gucci
Harry Styles Gucci HA HA HA Campaign 2022 Check Three-piece Suit
Incredibly dapper in a check suit, Harry Styles fronts the Gucci HA HA HA campaign. Photo: Mark Borthwick / Gucci
Harry Styles Gucci HA HA HA Campaign 2022 Yellow Suit
Wearing a three-piece suit in yellow, Harry Styles appears in the Gucci HA HA HA campaign. Photo: Mark Borthwick / Gucci
Harry Styles Gucci HA HA HA Campaign 2022 Clothing Style Menswear
Singer and actor Harry Styles fronts the Gucci HA HA HA campaign. Photo: Mark Borthwick / Gucci
Harry Styles Gucci HA HA HA Campaign 2022 Double-breasted White Suit
Impeccable in a double-breasted suit, Harry Styles appears in the Gucci HA HA HA campaign. Photo: Mark Borthwick / Gucci
Harry Styles Gucci HA HA HA Campaign 2022 Shirtless Tattoos
The center of attention, Harry Styles stars in the Gucci HA HA HA campaign. Photo: Mark Borthwick / Gucci