Harry Styles Plays Dress Up for Gucci HA HA HA Campaign

The Fashionisto

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Published November 4, 2022

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Ready for the spotlight, Harry Styles stars in the Gucci HA HA HA campaign. Photo: Mark Borthwick / Gucci

As the star of the Gucci HA HA HA campaign, singer-songwriter and actor Harry Styles is the center of attention. The advertisement showcases a “Liberated Vanity” and features the collection created by Styles and Gucci creative director Alessandro Michelle.

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All smiles, Harry Styles is dandy in a houndstooth suit jacket and waistcoat with gingham print trousers for the Gucci HA HA HA campaign. Photo: Mark Borthwick / Gucci

Gucci HA HA HA Capsule Collection

Gucci HA HA HA is the initials you get when you combine the names “Harry” and “Alessandro.” Gucci revealed the capsule earlier this year. The collection is “the landing place of a creative two-person journey, born from a deep bond of friendship.”

Harry Styles for Gucci HA HA HA Campaign

Art directed by Christopher Simmonds, the Gucci HA HA HA campaign reflects a “Liberated Vanity.” A new short film features Harry Styles as the lone leading man. Because Styles does not speak throughout the video, the experience is evocative of a silent movie because he is highly expressive through his movement and mood. 

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Embracing pajama style, Harry Styles fronts the Gucci HA HA HA campaign. Photo: Mark Borthwick / Gucci

Harry Styles takes up the spotlight for the Gucci HA HA HA capsule collection. He loses himself in a dress-up game, slipping in and out of several outfits. The singer’s performance perfectly encapsulates the concept of playing with the definition of masculinity and the conventional ideas of menswear, utilizing the wardrobe as an extension of an avant-garde persona

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Taking hold of a handbag, Harry Styles appears in the Gucci HA HA HA campaign. Photo: Mark Borthwick / Gucci

The Gucci HA HA HA campaign depicts elements of everyday life while not giving any one thing a disproportionate amount of importance. The campaign culminates in showcasing the sophisticated way clothing and accessories, such as the Gucci Bamboo 1947 bag, shine in a contemporary world anchored by a new view on masculinity.

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Singer Harry Styles dons a pinstripe suit for the Gucci HA HA HA campaign. Photo: Mark Borthwick / Gucci

Mark Borthwick creates music that further captures the story of Harry Styles’ avant-garde journey. Borthwick photographs and directs Harry Styles for the Gucci HA HA HA campaign. The featured collection emphasizes masculine vanity devoid of hypocrisy and artificial qualms imposed by tradition–demonstrated by Styles’ humorous manners. The singer turns himself and his attire into a spectacular act that inspires and stands for a sense of freedom.

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Exuding great charisma, Harry Styles fronts the Gucci HA HA HA campaign. Photo: Mark Borthwick / Gucci

“I’m so happy to see this project finally come to life,” shares Harry Styles. “I’ve known Alessandro for years now, and he’s always been one of my favourite people.” The singer continues, “I’m always inspired watching him work, so doing this collaboration with my friend was very special to me.”

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Harry Styles stars in the Gucci HA HA HA campaign. Photo: Mark Borthwick / Gucci

Makeup artist Ammy Drammeh and hairstylist Malcolm Edwards helped Harry Styles achieve picture-perfect grooming so that he could exemplify the modern Gucci man and highlight the fashion house’s unique aesthetic in the Gucci HA HA HA campaign.

Gucci HA HA HA Campaign

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Sporting a fedora, Harry Styles fronts the Gucci HA HA HA campaign. Photo: Mark Borthwick / Gucci
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A dandy vision, Harry Styles rocks a check coat and tailoring for the Gucci HA HA HA campaign. Photo: Mark Borthwick / Gucci
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Making a case for flared trousers, Harry Styles is front and center for the Gucci HA HA HA campaign. Photo: Mark Borthwick / Gucci
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Standing out in green, Harry Styles wears check tailoring for the Gucci HA HA HA campaign. Photo: Mark Borthwick / Gucci
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Reuniting with Gucci, Harry Styles appears in the Gucci HA HA HA campaign. Photo: Mark Borthwick / Gucci
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Commanding attention, Harry Styles stars in the Gucci HA HA HA campaign. Photo: Mark Borthwick / Gucci
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Radiant with positive energy, Harry Styles dons a yellow printed suit for the Gucci HA HA HA campaign. Photo: Mark Borthwick / Gucci
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Wearing a mixed leather jacket, Harry Styles stars in the Gucci HA HA HA campaign. Photo: Mark Borthwick / Gucci
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Incredibly dapper in a check suit, Harry Styles fronts the Gucci HA HA HA campaign. Photo: Mark Borthwick / Gucci
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Wearing a three-piece suit in yellow, Harry Styles appears in the Gucci HA HA HA campaign. Photo: Mark Borthwick / Gucci
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Singer and actor Harry Styles fronts the Gucci HA HA HA campaign. Photo: Mark Borthwick / Gucci
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Impeccable in a double-breasted suit, Harry Styles appears in the Gucci HA HA HA campaign. Photo: Mark Borthwick / Gucci
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The center of attention, Harry Styles stars in the Gucci HA HA HA campaign. Photo: Mark Borthwick / Gucci

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