Son Heung Min Makes a BOLD Statement in Gentle Monster

Pictured in leather pants, Son Heung Min wears Gentle Monster's Eve 01 sunglasses from its new BOLD collection.
Pictured in leather pants, Son Heung Min wears Gentle Monster’s Eve 01 sunglasses from its new BOLD collection. Photo: Kim Hee June / Gentle Monster

Gentle Monster makes a striking case for black with its 2023 BOLD collection campaign. The eyewear brand enlists footballer Son Heung Min to front the advertisement. The star athlete embraces an effortless cool in a black wardrobe as he showcases BOLD styles like Eve 01 and Antena 01. Son Heung Min is the perfect fit for the collection since the galaxy’s stars inspire it as symbols of strength and brass.

Son Heung Min is front and center in eyewear from the Gentle Monster BOLD collection.
Son Heung Min is front and center in eyewear from the Gentle Monster BOLD collection. Photo: Kim Hee June / Gentle Monster

Son Heung Min for Gentle Monster BOLD Collection

Kim Hee June photographs Son Heung Min for Gentle Monster. The campaign shoot takes inspiration from the galaxy with dark-on-dark color schemes mirrored from the backdrop to Son Hung Min’s wardrobe. Furthermore, the stunning curves and sleek lines reflect Gentle Monster’s refined BOLD collection.

Footballer Son Heung Min connects with Gentle Monster to showcase its new BOLD collection.
Footballer Son Heung Min connects with Gentle Monster to showcase its new BOLD collection. Photo: Kim Hee June / Gentle Monster

Son Heung Min is no stranger to the world of fashion. Earlier this year, Calvin Klein announced the footballer as one of its new brand ambassadors. Not shy in front of the camera, Son Heung Min stripped down to his Calvin’s for a cheeky underwear campaign.

A smart vision in a turtleneck and wide-leg trousers, Son Heung Min dons Gentle Monster's Antena 01 sunglasses from its BOLD collection.
A smart vision in a turtleneck and wide-leg trousers, Son Heung Min, dons Gentle Monster’s Antena 01 sunglasses from its BOLD collection. Photo: Kim Hee June / Gentle Monster

Recent Updates

Troye Sivan sports a relaxed denim jean jacket with jeans for Calvin Klein's Pride campaign.

Troye Sivan & Nathan McGuire Shine in Calvin Klein Pride Campaign

Calvin Klein, the iconic fashion brand, continues to make a statement with its latest campaign celebrating Australian Pride. Starring the ...
Read More
Tom Brady makes a sleek statement in a Tom Ford nappa plonge café racer jacket at the Los Angeles premiere of 80 for Brady.

Tom²: Tom Brady Sports Tom Ford at 80 for Brady Premiere

Tom Brady was enthusiastic on January 31, 2023, as he stepped onto the football-inspired red carpet at the Los Angeles ...
Read More
Chris Hemsworth waves, revealing a glimpse at his wedding band. Photo: ChinaImages / Shutterstock

Discover 7 Male Celebrities with Chic Wedding Rings

Love, proposals, and weddings are truly captivating occasions—and the engagement ring worn is often at the center of attention. But ...
Read More
Making the case for stylish contrast, Dwyane Wade wears Versace's VE2251 sunglasses for the fashion brand's spring 2023 eyewear campaign.

Dwyane Wade is the Star of Versace’s Eyewear Campaign

Versace enlists the former professional basketball player Dwyane Wade as the star of its spring 2023 eyewear campaign for men ...
Read More
Sitting on a chair from Studio Stefanovicz, José Loreto wears silk shirt Dolce & Gabbana , pants Dior Men, shoes Zegna, and accessories Crayons Jewelry.

Jóse Loreto Sizzles in Designer Style for L’Officiel Hommes Brasil

José Loreto appears suave as he graces the cover of L'Officiel Hommes Brasil in a dapper brown ensemble from the ...
Read More
Maluma, Lee Minho, Matteo Berrettini, and Khaby Lame front BOSS' spring 2023 campaign.

Maluma, Min-ho, Berrettini & Lame Front BOSS Spring Campaign

BOSS is making a splash with its fresh spring-summer 2023 men's campaign. Featuring renowned celebrities, the German fashion brand delves ...
Read More