Son Heung Min Makes a BOLD Statement in Gentle Monster

The Fashionisto

/

Published December 2, 2022

Pictured in leather pants, Son Heung Min wears Gentle Monster's Eve 01 sunglasses from its new BOLD collection.Pin
Pictured in leather pants, Son Heung Min wears Gentle Monster’s Eve 01 sunglasses from its new BOLD collection. Photo: Kim Hee June / Gentle Monster

Gentle Monster makes a striking case for black with its 2023 BOLD collection campaign. The eyewear brand enlists footballer Son Heung Min to front the advertisement. The star athlete embraces an effortless cool in a black wardrobe as he showcases BOLD styles like Eve 01 and Antena 01. Son Heung Min is the perfect fit for the collection since the galaxy’s stars inspire it as symbols of strength and brass.

Son Heung Min is front and center in eyewear from the Gentle Monster BOLD collection.Pin
Son Heung Min is front and center in eyewear from the Gentle Monster BOLD collection. Photo: Kim Hee June / Gentle Monster

Son Heung Min for Gentle Monster BOLD Collection

Kim Hee June photographs Son Heung Min for Gentle Monster. The campaign shoot takes inspiration from the galaxy with dark-on-dark color schemes mirrored from the backdrop to Son Hung Min’s wardrobe. Furthermore, the stunning curves and sleek lines reflect Gentle Monster’s refined BOLD collection.

Footballer Son Heung Min connects with Gentle Monster to showcase its new BOLD collection.Pin
Footballer Son Heung Min connects with Gentle Monster to showcase its new BOLD collection. Photo: Kim Hee June / Gentle Monster

Son Heung Min is no stranger to the world of fashion. Earlier this year, Calvin Klein announced the footballer as one of its new brand ambassadors. Not shy in front of the camera, Son Heung Min stripped down to his Calvin’s for a cheeky underwear campaign.

A smart vision in a turtleneck and wide-leg trousers, Son Heung Min dons Gentle Monster's Antena 01 sunglasses from its BOLD collection.Pin
A smart vision in a turtleneck and wide-leg trousers, Son Heung Min, dons Gentle Monster’s Antena 01 sunglasses from its BOLD collection. Photo: Kim Hee June / Gentle Monster

Recent Updates

Kingsley Ben-Adir Fronts Gucci Horsebit 1953 Loafer Ad

Kingsley Ben-Adir Fronts Gucci Horsebit 1953 Loafer Ad

British actor Kingsley Ben-Adir stars in the new Gucci advertisement for the reinvented Horsebit 1953 loafer. The campaign offers a ...
Lenny Kravitz x Ray-Ban Reverse: Gold-Plated Glamour

Lenny Kravitz x Ray-Ban Reverse: Gold-Plated Glamour

Ray-Ban unveils its new collaboration with singer and actor Lenny Kravitz. The new capsule collection merges Ray-Ban's iconic design heritage ...
Ryan Gosling, Jake Gyllenhaal + More Lead in Modern Style

Ryan Gosling, Jake Gyllenhaal + More Lead in Modern Style

As celebrity fashion continues to captivate and inspire, several actors have stood out recently for their distinctive sartorial choices. Each ...
Roger Federer x Oliver Peoples Eyewear: Aces of Aesthetics

Roger Federer x Oliver Peoples Eyewear: Aces of Aesthetics

As the shutter captures a moment of modern elegance, Roger Federer enters the spotlight, collaborating with Oliver Peoples. The Roger ...
Aaron Taylor-Johnson Fronts Giorgio Armani Acqua Di Giò Ad

Aaron Taylor-Johnson Fronts Giorgio Armani Acqua Di Giò Ad

The Giorgio Armani Acqua Di Giò advertisement finds perfect harmony at the sea's edge, where the boundless horizon greets Aaron ...
Enzo Vogrincic Hits the Studio with Zara: Casual Meets Chic

Enzo Vogrincic Hits the Studio with Zara: Casual Meets Chic

Enzo Vogrincic presents the latest from Zara with a decidedly '90s twist in a striking convergence of effortless style and ...