Tommy Hilfiger’s Holiday 2026 Campaign Gives Everyone a Seat

Holiday traditions get personal in Tommy Hilfiger’s winter 2026 campaign, with preppy layers uniting a cast whose festive habits are all their own.

The Fashionisto

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Published November 5, 2026

Travis Kelce wears a navy wool jacket over a cream sweater and checked shirt.
Travis Kelce wears a navy wool jacket over a cable-knit sweater for the Tommy Hilfiger holiday 2026 campaign. Photo: Tommy Hilfiger

There’s one great armchair at Tommy Hilfiger’s holiday gathering, and everyone gets their turn at a seat. For its winter 2026 campaign, the brand seats Travis Kelce, Arón Piper, and a cast spanning sport and entertainment beside the Christmas tree, turning individual portraits into a family album.

Tommy Hilfiger Holiday 2026 Campaign

Arón Piper wears a burgundy cable-knit zip sweater over a denim shirt and jeans beside a Christmas tree.
Arón Piper stars in Tommy Hilfiger’s holiday 2026 campaign wearing a burgundy cable-knit sweater over double denim. Photo: Tommy Hilfiger

The clothes follow the same welcoming logic. Cable knits and shirts leave collars and cuffs on show, giving soft layers enough structure for the annual photograph. Piper’s burgundy zip-neck sweater brings texture to double denim, while Dominik Szoboszlai’s broad-striped knit, cream trousers, and loafers suggest someone who made an effort for lunch.

Dominik Szoboszlai wears a striped sweater with cream trousers and black loafers.
Dominik Szoboszlai wears a striped sweater with cream trousers and black loafers. Photo: Tommy Hilfiger

Wool work jackets take on a similarly domestic character over Kelce’s checked shirt and Josh Hart’s zipped knitwear. Florian Wirtz brings denim into the mix, and Jérémy Jacquet lets a broad cream collar stand out against his sweater.

Josh Hart wears a navy wool jacket over a zipped knit and checked shirt.
Josh Hart sports a navy wool jacket over a zipped knit and checked shirt. Photo: Tommy Hilfiger

The wider campaign also features weekly videos revealing the cast’s holiday habits, including Wirtz’s competition with his sister for DJ duties and Hart’s goat curry. Those details give Tommy’s extended family its individual personalities; the shared wardrobe supplies a useful holiday dress code, comfortable enough to sit back in and smart enough for whoever answers the door.

Florian Wirtz wears a denim jacket over a cream knit and blue shirt with jeans.
Florian Wirtz dons a denim jacket over a cable-knit with jeans. Photo: Tommy Hilfiger
Jérémy Jacquet wears a zip-neck sweater over a polo.
Jérémy Jacquet wears a zip-neck pullover with a polo. Photo: Tommy Hilfiger

Tommy’s winter layers also head outdoors in the Tommy Jeans winter 2026 campaign, with Romeo Beckham wearing denim and plaid on a road trip.