A red tie and leather trousers suggest a man whose evening plans extend well beyond dinner. H&M’s holiday 2026 campaign builds on that possibility, sending Colin Otto, Jesse Rinderknecht, and Shoichi Tamaki between warm interiors and brightly lit nighttime streets. The clothes give traditional winter dressing a little friction.
H&M Holiday 2026 Campaign
A shirt and tie retain their respectable associations while glossy leather trousers introduce a more adventurous proposition below the belt. Long coats lend weight to the silhouette, framing striped turtlenecks that stand out against the street lights. H&M describes the menswear collection through modern sartorialism and an outdoor edge, though these photographs find their strongest expression in the pleasures of dressing for the city after dark.
Indoors, the mood becomes more intimate. A gray double-breasted coat layered over a high neckline lets proportion do the work, while a close view of cream knitwear brings softness into focus. Red returns in Jesse’s sweater, expanding a festive accent into the main attraction.
Across both settings, the styling offers an appealing degree of choice about how dressed up an evening should be. The coat can establish the occasion; what happens beneath it is open to interpretation.
The emphasis on long coats follows H&M’s fall 2026 outerwear campaign, which used jackets and overcoats to highlight prep, workwear, and tailoring.
