HUGO Spring 2024 Campaign: A Fresh Take on Denim & Pastels

The Fashionisto

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Published February 28, 2024

HUGO embraces pastel hues and tailoring for its spring-summer 2024 campaign.Pin
HUGO embraces pastel hues and tailoring for its spring-summer 2024 campaign. Photo: Stuart Winecoff / HUGO

In the vibrant parade of spring-summer styles, HUGO presents its 2024 campaign, a tapestry of red and blue hues. A definitive nod to the allure of individuality, the season traverses the fashion landscape from polished tailoring to streetwear staples.

HUGO Spring/Summer 2024 Campaign

Cara Taylor and Vinnie Hacker front the HUGO BLUE spring-summer 2024 campaign.Pin
Cara Taylor and Vinnie Hacker front the HUGO BLUE spring-summer 2024 campaign. Photo: Stuart Winecoff / HUGO

At the heart of this chromatic exploration is the introduction of HUGO BLUE, the brand’s fresh take on denim and casual wear. The collection pulsates with life, setting a backdrop of electric blue against which the subjects of the campaign—Reezy, Jasmine Jobson, Teezo Touchdown, Rikimaru, Cara Taylor, and Vinnie Hacker—stand out with a carefree cool.

Donning a pastel suit, Vinnie Hacker fronts the HUGO spring-summer 2024 campaign.Pin
Donning a pastel suit, Vinnie Hacker fronts the HUGO spring-summer 2024 campaign. Photo: Stuart Winecoff / HUGO

The advertisement captures the season’s spirit, blending the classic with the contemporary. Tailored pieces are reimagined in pastel hues and infused with a subtle sheen, while logo-emblazoned streetwear pieces demand attention without saying a word.

Hugo Boss unveils the launch campaign of new line HUGO BLUE.Pin
Hugo Boss unveils the launch campaign of its new line, HUGO BLUE. Photo: Stuart Winecoff / HUGO

The essence of HUGO BLUE shines through in the denim selections: jackets and shorts crafted with an eye for detail and overalls that signal a throwback vibe. It’s a collection that thrives in versatility, catering to a generation that values a dynamic wardrobe.

Teezo Touchdown leads HUGO BLUE's spring-summer 2024 campaign.Pin
Teezo Touchdown leads HUGO BLUE’s spring-summer 2024 campaign. Photo: Stuart Winecoff / HUGO

As HUGO’s new season unfolds, the interplay of colors and textures creates a fresh and familiar narrative. The crisp lines of tailored garments meet the relaxed silhouettes of streetwear, reflecting a culture that embraces diversity in fashion.

Vinnie Hacker makes a graphic statement in pink and black underwear for the HUGO Bodywear advertisement.Pin
Vinnie Hacker makes a graphic statement in pink and black underwear for the HUGO Bodywear advertisement. Photo: Stuart Winecoff / HUGO

HUGO’s spring-summer 2024 advertisement is an ode to the bold, to those who dress not to blend in but to stand out. It’s a collection that doesn’t just dress the body—it dresses the spirit.

Rapper Reezy stars in the spring-summer 2024 HUGO BLUE campaign.Pin
Rapper Reezy stars in the spring-summer 2024 HUGO BLUE campaign. Photo: Stuart Winecoff / HUGO

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