BOSS stages a fashion takeover as the German brand travels to Dubai to present its spring-summer 2022 collection. Following the debut of its campaign for the season, BOSS has enlisted the help of several of its stars for an encore performance. Matteo Berrettini and Khaby Lame, both brand ambassadors, are among the celebrities and models who appear in the desert excursion.
BOSS Spring/Summer 2022 in Dubai
In the background of BOSS’ desert hideaway is the Dubai Desert Conservation Reserve. The fashion company uses the dramatic environment to highlight its use of neutral colors and sleek shapes for the spring fashion season. Camel tones are combined with black and white to create a sporty but elegant look for the presentation of this collection.
The spring-summer 2022 men’s collection from BOSS brings together a variety of dynamic designs. Tailored and casual lines coexist in the spotlight, stressing adaptability and the idea of dreams taking on no particular shape. For the BOSS man, his clothing is flexible enough to accommodate any situation or course.