Mavi

Mavi was founded in Istanbul in 1991 by Sait Akarlılar, building its identity around jeans and the relationship between denim and fit. Its name means blue in Turkish. International expansion followed in 1996, taking a Turkish denim business into markets including the United States and Europe.

The brand approaches jeans as the foundation of an everyday wardrobe. Fit is central to that proposition, with different cuts offering variations in leg shape and rise, while washes change the character of the same basic garment. Shirts and knitwear extend that approach beyond denim, giving the jeans a wider setting in men’s clothing.

Mavi’s Turkish origins connect it to an established textile industry, even as the label developed an international retail business. Its Perfect Fit philosophy puts the emphasis on how clothing sits on the body, making the choice between silhouettes part of the product’s identity. A pair of jeans can be a consistent daily choice while still allowing room for changes in proportion.

The company became publicly traded in 2017. Its All Blue program subsequently brought environmental and social initiatives under a shared framework. Across those changes, denim has remained the central product and the point of reference for the broader collection.