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You are here: Home / Fashion / Campaigns / Mavi Thinks ‘All Blue’ for Spring ’22 Collection
Spring/Summer 2022

Mavi Thinks ‘All Blue’ for Spring ’22 Collection

Published on March 18, 2022
Jerome Palaz Model Mavi Campaign Men Spring Summer 2022
Jerome Palaz stars in Mavi’s spring-summer 2022 men’s campaign.

Mavi debuts its spring-summer 2022 campaign in conjunction with the launch of its new “All Blue” collection. This season’s ad and lookbook, shot by Emre Dogru in Istanbul, feature model Jerome Palaz. The model takes center stage, showcasing the season’s must-have looks, including classic blues and environmentally friendly basics.

Model Jerome Palaz wears a casual look from Mavi's spring-summer 2022 men's collection.
Model Jerome Palaz wears a casual look from Mavi’s spring-summer 2022 men’s collection.

Mavi Spring/Summer 2022 Campaign

Among the lines included in Mavi’s “All Blue” collection are the Organic Move, Super Move, and Feather Blue ranges. Each of these lines represents a modern, on-trend twist on classic styles. Mavi’s eco-friendly offering includes the Organic Move collection, which is available in various hues of indigo. Because of the denim’s use of Elastomultiester (EME) for a spring-like structure for stretch and recovery, it has an ultra-soft feel and long-lasting durability. 

Related: MAVI MOVES WITH CALVIN ROYAL III & DEREK KLENA

Embracing a soft spring-summer 2022 look, Jerome Palaz wears Mavi.
Embracing a relaxed spring-summer 2022 look, Jerome Palaz wears Mavi.

If you’re looking for a pair of comfortable and stretchy jeans, look no further than Mavi’s Super Move collection. Mavi’s denim in this collection includes Tencel fiber, which is breathable and flexes with every movement. Meanwhile, Mavi’s Feather Blue jeans, made of Tencel and recycled materials, contribute to the company’s commitment to sustainability.

Mavi Thinks 'All Blue' for Spring '22 Collection
Mavi Thinks 'All Blue' for Spring '22 Collection
Mavi Thinks 'All Blue' for Spring '22 Collection
Mavi Thinks 'All Blue' for Spring '22 Collection
Mavi Thinks 'All Blue' for Spring '22 Collection
Mavi Thinks 'All Blue' for Spring '22 Collection
Mavi Thinks 'All Blue' for Spring '22 Collection
Mavi Thinks 'All Blue' for Spring '22 Collection

Filed Under: Campaigns, Denim, Lookbooks

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