With the introduction of a brand-new campaign, Mavi presents its fall-winter 2022 collection. As the season begins, model Trevor Wetzel is the main focus of attention. To showcase Mavi’s key denim designs for men, Trevor heads to a photo studio in New York, where he connects with photographer Hannah Sider.
Expanding its “All Blue” line is one of the ways that Mavi is moving farther down the road toward a more environmentally friendly future. Mavi partially achieves this goal by expanding its eco-friendly product offering into new fabric-driven categories, such as “Hemp.”
Mavi Fall/Winter 2022 Campaign
This autumn, Mavi’s “All Blue” collection for men is doing very well, thanks in large part to the “Organic Move,” “Super Move,” and “Feather Blue” designs. Mavi’s most recent line of denim for men seeks a mix of traditional, contemporary, and on-trend styling. The brand’s newly introduced “Hemp” fabrication perfectly reflects Mavi’s aesthetic, with its Jake slim-fit jeans and new Loran trucker jacket.
Mavi has introduced a new fabric group called “Fancy,” which is refined, lightweight, stretchy, and breathable. This fabric group combines comfort and luxury. Among the most accessible styles is Mavi’s well-known Jake jean.
Meanwhile, Mavi unveils a new chino style called Jeff, which has an athletic fit, a higher front and back rise, roomier thighs, and a gradual taper from the knee down. Also of note, the arrival of Stefan marks the point at which Mavi fully adopts the shacket fashion trend for men.