Mavi Takes to Malibu for Laid-back Spring 2024 Campaign

The Fashionisto

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Published March 6, 2024

Model Jegor Venned takes to Malibu for Mavi's spring-summer 2024 campaign.Pin
Model Jegor Venned takes to Malibu for Mavi’s spring-summer 2024 campaign. Photo: Katie McCurdy / Mavi

In its spring-summer 2024 campaign, Mavi translates the stunning backdrop of Malibu’s rugged coast into a narrative of textures and tones. Here, model Jegor Venned poses against serene blue skies and expansive cliffs that serve as a canvas for denim—where the organic interaction between the environment and the subject underlines the brand’s dedication to natural and recycled fibers.

Mavi Spring/Summer 2024 Campaign

Embracing casual style, Jegor Venned fronts Mavi's spring-summer 2024 campaign.Pin
Embracing casual style, Jegor Venned fronts Mavi’s spring-summer 2024 campaign. Photo: Katie McCurdy / Mavi

Mavi’s campaign hints at the casual elegance synonymous with coastal living, an aesthetic captured by photographer Katie McCurdy. Furthermore, the hues of the setting harmonize with a soothing palette of earth, stone, and sea.

Mavi Spring Summer 2024 Campaign 001Pin
Jegor Venned wears a double denim outfit for Mavi’s spring-summer 2024 campaign. Photo: Katie McCurdy / Mavi

The featured All Blue collection, which commits to sustainability, resonates with a relaxed sophistication. Featuring recycled and natural fibers, the Jake slim and Marcus slim straight jeans reflect the brand’s commitment to eco-conscious materials.

Jegor Venned appears in Mavi's spring-summer 2024 campaign.Pin
Jegor Venned appears in Mavi’s spring-summer 2024 campaign. Photo: Katie McCurdy / Mavi

Concluding this visual journey, the advertisement underscores Mavi’s vision for a spring wardrobe that resonates with the conscious trendsetter. With an emphasis on recycled linen and denim washes that evoke a sense of the infinite horizon, the collection offers a style that is both timeless and forward-thinking.


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