In its spring-summer 2024 campaign, Mavi translates the stunning backdrop of Malibu’s rugged coast into a narrative of textures and tones. Here, model Jegor Venned poses against serene blue skies and expansive cliffs that serve as a canvas for denim—where the organic interaction between the environment and the subject underlines the brand’s dedication to natural and recycled fibers.
Mavi Spring/Summer 2024 Campaign
Mavi’s campaign hints at the casual elegance synonymous with coastal living, an aesthetic captured by photographer Katie McCurdy. Furthermore, the hues of the setting harmonize with a soothing palette of earth, stone, and sea.
The featured All Blue collection, which commits to sustainability, resonates with a relaxed sophistication. Featuring recycled and natural fibers, the Jake slim and Marcus slim straight jeans reflect the brand’s commitment to eco-conscious materials.
Concluding this visual journey, the advertisement underscores Mavi’s vision for a spring wardrobe that resonates with the conscious trendsetter. With an emphasis on recycled linen and denim washes that evoke a sense of the infinite horizon, the collection offers a style that is both timeless and forward-thinking.
