Mavi Takes to Stanfordville for Fall 2023 Campaign

The Fashionisto

/

Published August 29, 2023

Rocking Mavi's Zach jeans, Laurence Coke fronts the brand's fall-winter 2023 campaign. Pin
Rocking Mavi’s Zach jeans in Mid Brushed Feather Blue, Laurence Coke fronts the brand’s fall-winter 2023 campaign. Photo: Lauren Loncar / Mavi

This fall, Mavi descends upon Stanfordville, New York, choosing the rustic charm of Hunns House as the backdrop for its 2023 campaign. Model Laurence Coke steps into the limelight, embodying the Mavi man—effortlessly cool and self-assured. Photographed by Lauren Loncar, Laurence explores the scenic locale.

Mavi Fall/Winter 2023 Campaign

Model Laurence Coke relaxes in Marcus selvedge jeans for Mavi's fall-winter 2023 campaign.Pin
Model Laurence Coke relaxes in Marcus Organic Selvedge jeans for Mavi’s fall-winter 2023 campaign. Photo: Lauren Loncar / Mavi

Mavi introduces dual lines within its All Blue collection for the season: Organic Selvedge and Pro Dark Tech. The Organic Selvedge line features a vintage flair, utilizing mid-weight fabric that balances minimal stretch with the breathability of organic cotton.

This fabric finds its way into matching jackets and jeans, notably the Loran and Marcus styles, perfect for crafting that enduring double denim look.

Laurence Coke sports a jean jacket with Jake jeans for Mavi's fall-winter 2023 campaign. Pin
Laurence Coke sports a jean jacket with Jake jeans in Pro Dark Tech for Mavi’s fall-winter 2023 campaign. Photo: Lauren Loncar / Mavi

On the other hand, the Pro Dark Tech line promises longevity with its fade-resistant denim. These jeans defy shrinkage and color loss, infused with elastane for flexibility and recycled fibers for an eco-conscious touch. The collection showcases this fabric in its iconic Jake and Steve styles.

Taking the spotlight for Mavi's fall-winter 2023 campaign, Laurence Coke wears Marcus cords.Pin
Taking the spotlight for Mavi’s fall-winter 2023 campaign, Laurence Coke wears Marcus cords. Photo: Lauren Loncar / Mavi

Mavi also embraces texture and pattern. The Marcus style now comes in corduroy, complemented by a Stefan shirt jacket in matching fabric. For those seeking a dash of pattern, the Jake style is available in navy and light grey plaid.


Recent Updates

Mads Mikkelsen Finds His Summer Oasis with Zegna's Oasi Lino

Mads Mikkelsen Finds His Summer Oasis with Zegna’s Oasi Lino

Zegna's new campaign for its Oasi Lino collection features Danish actor Mads Mikkelsen, who embodies the refined essence of the ...
George Russell's Grand Prix Cool with Tommy Hilfiger

George Russell’s Grand Prix Cool with Tommy Hilfiger

Formula 1 driver George Russell showcased his impeccable style at the 2024 Emilia Romagna Grand Prix, turning heads with his ...
Re-touched Reality: GQ Portugal's AI-Driven Fashion Story

Re-touched Reality: GQ Portugal’s AI-Driven Fashion Story

In the May 2024 issue of GQ Portugal, the editorial "Re-touched" presents a splashy reimagining of the classic fashion spread ...
Zara's Surfside Chic: Beachwear for the Fashionable

Zara’s Surfside Chic: Beachwear for the Fashionable

Zara delivers another sun-fueled outing with its latest swimwear drop, capturing the essence of summer with a beachside photoshoot featuring ...
Weekend Vibes: Alex Mill's Effortless Summer Inspiration

Weekend Vibes: Alex Mill’s Effortless Summer Inspiration

Alex Mill sets its sights on the weekend and dressing for summer's warm days. The fashion brand proposes three versatile ...
Bottega Veneta's Chic Summer Solstice Essentials for 2024

Bottega Veneta’s Chic Summer Solstice Essentials for 2024

This season, Bottega Veneta's newest collection is set to steal the spotlight. The Italian fashion house unveils its 2024 Summer ...