![Mavi Fall Winter 2023 Campaign Zach Mid Brushed Feather Blue Rocking Mavi's Zach jeans, Laurence Coke fronts the brand's fall-winter 2023 campaign.](https://www.thefashionisto.com/wp-content/uploads/2023/08/Mavi-Fall-Winter-2023-Campaign-Zach-Mid-Brushed-Feather-Blue.jpg)
This fall, Mavi descends upon Stanfordville, New York, choosing the rustic charm of Hunns House as the backdrop for its 2023 campaign. Model Laurence Coke steps into the limelight, embodying the Mavi man—effortlessly cool and self-assured. Photographed by Lauren Loncar, Laurence explores the scenic locale.
Mavi Fall/Winter 2023 Campaign
![Mavi Fall Winter 2023 Campaign Marcus Rinse Organic Selvedge Model Laurence Coke relaxes in Marcus selvedge jeans for Mavi's fall-winter 2023 campaign.](https://www.thefashionisto.com/wp-content/uploads/2023/08/Mavi-Fall-Winter-2023-Campaign-Marcus-Rinse-Organic-Selvedge.jpg)
Mavi introduces dual lines within its All Blue collection for the season: Organic Selvedge and Pro Dark Tech. The Organic Selvedge line features a vintage flair, utilizing mid-weight fabric that balances minimal stretch with the breathability of organic cotton.
This fabric finds its way into matching jackets and jeans, notably the Loran and Marcus styles, perfect for crafting that enduring double denim look.
![Mavi Fall Winter 2023 Campaign Jake Rinse Pro Darktech Laurence Coke sports a jean jacket with Jake jeans for Mavi's fall-winter 2023 campaign.](https://www.thefashionisto.com/wp-content/uploads/2023/08/Mavi-Fall-Winter-2023-Campaign-Jake-Rinse-Pro-Darktech.jpg)
On the other hand, the Pro Dark Tech line promises longevity with its fade-resistant denim. These jeans defy shrinkage and color loss, infused with elastane for flexibility and recycled fibers for an eco-conscious touch. The collection showcases this fabric in its iconic Jake and Steve styles.
![Mavi Fall Winter 2023 Campaign Marcus Espresso Cord Taking the spotlight for Mavi's fall-winter 2023 campaign, Laurence Coke wears Marcus cords.](https://www.thefashionisto.com/wp-content/uploads/2023/08/Mavi-Fall-Winter-2023-Campaign-Marcus-Espresso-Cord.jpg)
Mavi also embraces texture and pattern. The Marcus style now comes in corduroy, complemented by a Stefan shirt jacket in matching fabric. For those seeking a dash of pattern, the Jake style is available in navy and light grey plaid.
![Mavi Fall Winter 2023 Campaign Jeff Charcoal Feather Tweed Mavi Fall Winter 2023 Campaign Jeff Charcoal Feather Tweed](https://www.thefashionisto.com/wp-content/uploads/2023/08/Mavi-Fall-Winter-2023-Campaign-Jeff-Charcoal-Feather-Tweed.jpg)
![Mavi Fall Winter 2023 Campaign Jake Coated Athletic Mavi Fall Winter 2023 Campaign Jake Coated Athletic](https://www.thefashionisto.com/wp-content/uploads/2023/08/Mavi-Fall-Winter-2023-Campaign-Jake-Coated-Athletic.jpg)
![Mavi Fall Winter 2023 Campaign Jake Moss Luxe Twill Mavi Fall Winter 2023 Campaign Jake Moss Luxe Twill](https://www.thefashionisto.com/wp-content/uploads/2023/08/Mavi-Fall-Winter-2023-Campaign-Jake-Moss-Luxe-Twill.jpg)
![Mavi Fall Winter 2023 Campaign Steve Onyx Supermove Mavi Fall Winter 2023 Campaign Steve Onyx Supermove](https://www.thefashionisto.com/wp-content/uploads/2023/08/Mavi-Fall-Winter-2023-Campaign-Steve-Onyx-Supermove.jpg)
![Mavi Fall Winter 2023 Campaign New York Dark Recycled Blue Marcus Rinse Organic Selvedge Mavi Fall Winter 2023 Campaign New York Dark Recycled Blue Marcus Rinse Organic Selvedge](https://www.thefashionisto.com/wp-content/uploads/2023/08/Mavi-Fall-Winter-2023-Campaign-New-York-Dark-Recycled-Blue-Marcus-Rinse-Organic-Selvedge.jpg)
![Mavi Fall Winter 2023 Campaign Marcus Abbey Stone Supermove 1 Mavi Fall Winter 2023 Campaign Marcus Abbey Stone Supermove 1](https://www.thefashionisto.com/wp-content/uploads/2023/08/Mavi-Fall-Winter-2023-Campaign-Marcus-Abbey-Stone-Supermove-1.jpg)
![Mavi Fall Winter 2023 Campaign Jake Light Grey Plaid Mavi Fall Winter 2023 Campaign Jake Light Grey Plaid](https://www.thefashionisto.com/wp-content/uploads/2023/08/Mavi-Fall-Winter-2023-Campaign-Jake-Light-Grey-Plaid.jpg)
![Mavi Fall Winter 2023 Campaign Marcus Abbey Stone Supermove Mavi Fall Winter 2023 Campaign Marcus Abbey Stone Supermove](https://www.thefashionisto.com/wp-content/uploads/2023/08/Mavi-Fall-Winter-2023-Campaign-Marcus-Abbey-Stone-Supermove.jpg)
![Mavi Fall Winter 2023 Campaign Marcus Rinse Organic Selvedge 1 Mavi Fall Winter 2023 Campaign Marcus Rinse Organic Selvedge 1](https://www.thefashionisto.com/wp-content/uploads/2023/08/Mavi-Fall-Winter-2023-Campaign-Marcus-Rinse-Organic-Selvedge-1.jpg)
![Mavi Fall Winter 2023 Campaign Johnny Navy Winter Touch Mavi Fall Winter 2023 Campaign Johnny Navy Winter Touch](https://www.thefashionisto.com/wp-content/uploads/2023/08/Mavi-Fall-Winter-2023-Campaign-Johnny-Navy-Winter-Touch.jpg)
![Mavi Fall Winter 2023 Campaign Mavi London Mid Organic Vintage Mavi Fall Winter 2023 Campaign Mavi London Mid Organic Vintage](https://www.thefashionisto.com/wp-content/uploads/2023/08/Mavi-Fall-Winter-2023-Campaign-Mavi-London-Mid-Organic-Vintage.jpg)
![Mavi Fall Winter 2023 Campaign Jeff Charcoal Feather Tweed 1 Mavi Fall Winter 2023 Campaign Jeff Charcoal Feather Tweed 1](https://www.thefashionisto.com/wp-content/uploads/2023/08/Mavi-Fall-Winter-2023-Campaign-Jeff-Charcoal-Feather-Tweed-1.jpg)