Mavi Takes to Stanfordville for Fall 2023 Campaign

The Fashionisto

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Published August 29, 2023

Rocking Mavi's Zach jeans, Laurence Coke fronts the brand's fall-winter 2023 campaign. Pin
Rocking Mavi’s Zach jeans in Mid Brushed Feather Blue, Laurence Coke fronts the brand’s fall-winter 2023 campaign. Photo: Lauren Loncar / Mavi

This fall, Mavi descends upon Stanfordville, New York, choosing the rustic charm of Hunns House as the backdrop for its 2023 campaign. Model Laurence Coke steps into the limelight, embodying the Mavi man—effortlessly cool and self-assured. Photographed by Lauren Loncar, Laurence explores the scenic locale.

Mavi Fall/Winter 2023 Campaign

Model Laurence Coke relaxes in Marcus selvedge jeans for Mavi's fall-winter 2023 campaign.Pin
Model Laurence Coke relaxes in Marcus Organic Selvedge jeans for Mavi’s fall-winter 2023 campaign. Photo: Lauren Loncar / Mavi

Mavi introduces dual lines within its All Blue collection for the season: Organic Selvedge and Pro Dark Tech. The Organic Selvedge line features a vintage flair, utilizing mid-weight fabric that balances minimal stretch with the breathability of organic cotton.

This fabric finds its way into matching jackets and jeans, notably the Loran and Marcus styles, perfect for crafting that enduring double denim look.

Laurence Coke sports a jean jacket with Jake jeans for Mavi's fall-winter 2023 campaign. Pin
Laurence Coke sports a jean jacket with Jake jeans in Pro Dark Tech for Mavi’s fall-winter 2023 campaign. Photo: Lauren Loncar / Mavi

On the other hand, the Pro Dark Tech line promises longevity with its fade-resistant denim. These jeans defy shrinkage and color loss, infused with elastane for flexibility and recycled fibers for an eco-conscious touch. The collection showcases this fabric in its iconic Jake and Steve styles.

Taking the spotlight for Mavi's fall-winter 2023 campaign, Laurence Coke wears Marcus cords.Pin
Taking the spotlight for Mavi’s fall-winter 2023 campaign, Laurence Coke wears Marcus cords. Photo: Lauren Loncar / Mavi

Mavi also embraces texture and pattern. The Marcus style now comes in corduroy, complemented by a Stefan shirt jacket in matching fabric. For those seeking a dash of pattern, the Jake style is available in navy and light grey plaid.


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