Mavi celebrates its new season arrivals with the unveiling of its spring-summer 2021 men’s campaign. The denim brand travels to Vancouver, British Columbia, for the occasion. Casual and comfortable style lands in the spotlight with an advertisement lensed by photographer Alan Chan (Very Polite Agency). Chan focuses his lens on models Pedro Giaferris and Trey Latty, while Caitlin Sheehan looks after styling.
Pedro and Trey model denim and other essentials from Mavi’s recently launched Organic Move and Feather Blue collections. The ranges marry contemporary style with a push for sustainability. For example, the Organic Move clothing features organic cotton and eco-conscious designs, resulting in must-haves like Mavi’s Zach, Marcus, and Jake pants.