Tommy Hilfiger Embraces 90s Nostalgia with Campaign Starring Lucky Blue Smith

April 8, 2016
Lucky Blue Smith is front and center for Tommy Hilfiger's Tommy Jeans campaign.
Lucky Blue Smith is front and center for Tommy Hilfiger’s Tommy Jeans campaign.

Tommy Hilfiger helps fuel the 90s style revival with a nostalgic look at its own history. The Tommy Jeans range is revisited with a series of denim separates, logo sweatshirts and tees. Lucky Blue Smith joins Hailey Baldwin for the collection campaign, posing for nonchalant images.

Related: Tommy Hilfiger Revisits Brand Icons for Fall

Discussing the new outing, Tommy Hilfiger shares, “Reminiscing on the ’90s reminds me of some incredible memories–from our first collaborations with musicians and celebrities to our continued passion for pop culture.” Dishing on the sentiments behind the range, Hilfiger continues, “Our Tommy Jeans collection celebrates some of my favorite styles from our early years, updated for a new generation of Tommy fans.”

Tommy Hilfiger Tommy Jeans 2016 Campaign

Lucky Blue Smith doubles down on denim for Tommy Hilfiger's Tommy Jeans campaign.
Lucky Blue Smith doubles down on denim for Tommy Hilfiger’s Tommy Jeans campaign.
Lucky Blue Smith wears a 90s throwback t-shirt for Tommy Hilfiger's Tommy Jeans collection.
Lucky Blue Smith wears a 90s throwback t-shirt for Tommy Hilfiger’s Tommy Jeans collection.
Lucky Blue Smith and Hailey Baldwin for Tommy Hilfiger's Tommy Jeans collection.
Lucky Blue Smith and Hailey Baldwin for Tommy Hilfiger’s Tommy Jeans collection.

Flashback: Lucky Blue Smith for Hilfiger Denim

Lucky Blue Smith for Hilfiger Denim Fall/Winter 2015
Lucky Blue Smith for Hilfiger Denim Fall/Winter 2015

Fronting Tommy Hilfiger’s new campaign for its Tommy Jeans collection, this isn’t Lucky Blue Smith’s first time connecting with the iconic brand. Lucky appeared in advertising and lookbooks for Hilfiger Denim. Showcasing casual style sentiments for the outings, Lucky was captured in denim shirts, distressed jeans, graphic t-shirts and more.

Lucky Blue Smith for Hilfiger Denim Spring/Summer 2015
Lucky Blue Smith for Hilfiger Denim Spring/Summer 2015
Lucky Blue Smith models a look from Hilfiger Denim for spring-summer 2015.
Lucky Blue Smith models a look from Hilfiger Denim for spring-summer 2015.