The country-house weekend comes with its own dress code, and Kith has arrived with a few amendments. For its winter 2026 campaign, the label casts Kit Harington in the English countryside, moving from horseback to the library with the serious expression of a man whose weekend wardrobe is no casual undertaking. The setting supplies the traditions; the clothes take liberties.
Kith Winter 2026 Campaign
Black leather fringe introduces a Western attitude to a gray turtleneck and denim, while an orange jacket gives the off-road vehicle scene a welcome jolt. Shearling becomes the main event, its broad collars and bulky proportions holding their own against the estate’s stonework.
A dark jacket and flat cap offer a more conventional country turn before a cardigan and loafers bring the day indoors. Across these changes, roomy trousers keep the silhouette relaxed, even when the surroundings suggest formality.
The wider collection introduces Kith’s first partnership with SEVEN BY SEVEN and continues &Kin, but the campaign’s appeal is more immediate. Harington looks at home in the fantasy, and Kith leaves enough personality in the wardrobe to suggest he brought his own luggage.
Kith also explores relaxed proportions in its Giorgio Armani fall-winter 2026 collaboration, presented in the Agafay Desert outside Marrakech.
