Prada’s holiday 2026 campaign dresses for the type of winter that exists in storybooks, where snow stays picturesque and woodland animals take an interest in your arrival. Luther Ford and Kelvin Harrison Jr. step into “Drawing Prada,” which combines live-action photography with hand-drawn worlds created by artists led by animation director John Pomeroy. Photographer Glen Luchford captured the campaign, matching his lighting and perspective to the illustrated settings.
Harrison stands beneath a snowy tree in dark knitwear crossed by pale stripes, a roomy brown bag in hand. Ford takes the fireside position, his long coat and hat giving him the air of a traveler who has wandered into someone else’s fable. The clothes help sell the fiction because they have a life beyond it. These are layers for a cold commute or a weekend away, given a theatrical turn by a hat, a scarf, or the proportions of a coat.
Behind-the-scenes images bring the actors up against penciled interiors and animal sketches, revealing how that childhood fantasy takes shape around an adult wardrobe. Even at the drawing board, Prada leaves room for a little wonder and a good coat.
Prada Holiday 2026 Campaign
Kelvin Harrison Jr. also stars in Prada’s fall 2026 campaign, where Barry Jenkins finds a quieter story in everyday moments.
