
The locker room has its own rules, and Emporio Armani seems happy to bend a few. For its fall-winter 2026 underwear campaign, the brand brings swimmer Thomas Ceccon and model Brennan Aldred into a changing room where getting dressed appears fairly low on the agenda. Giampaolo Sgura photographs the cast among metal lockers and wooden benches, with towels slung over shoulders and other bodies slipping into the frame.
Ceccon gives the setting a sporting logic, though his broad smile suggests the pressure is off. Aldred, meanwhile, plants one foot on a bench or leans into a companion, treating the room as a place to linger. Olive trunks and burgundy boxer briefs give the athletic silhouettes some color, while patterned loose boxers offer a more leisurely alternative.
Logo waistbands keep the different cuts on the same team. The staging is deliberate, but the company loosens things up, giving the sculpted torsos something to do beyond standing at attention. It is underwear advertising with a social life.
Emporio Armani Fall 2026 Underwear Campaign




The locker-room setting offers a playful counterpart to Emporio Armani’s fall 2026 mainline campaign, where collegiate references inform the tailoring.





