Versace Puts Ding Yuxi at the Center of Its Fragrance World

The Chinese actor steps deeper into Versace’s orbit, balancing the woody intensity of Pour Homme with the brighter warmth of Bright Crystal.

The Fashionisto

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Published May 28, 2026

Ding Yuxi reclines back across a tufted black leather sofa with one arm raised behind his head, wearing a black leather and denim trucker-style jacket with contrast topstitching and silver Medusa snap buttons over a graphic Versace tee and a white Greca-stamped leather belt, dark hair pushed back, the blue Versace Pour Homme eau de toilette flacon overlaid at the lower left of the frame
Ding Yuxi fronts Versace Pour Homme in a stitched black leather and denim jacket. Photo: Versace

Versace hands Ding Yuxi a larger role inside the house, naming the Chinese actor its new Global Fragrance Ambassador. Ding shifts between the cool masculinity of Versace Pour Homme and the softer allure of Bright Crystal, turning fragrance into body language.

Ding Yuxi for Versace Fragrances

Ding Yuxi photographed in a tight chest-up portrait against a warm beige backdrop, wearing a black leather-denim trucker jacket with bold contrast topstitching and silver Medusa snap buttons, layered open over a graphic Versace tee printed with a chain motif and edged in red Greek-key trim, dark hair tousled and gaze fixed steady on the camera
Ding Yuxi holds the camera close in the leather and denim jacket and Greca-trimmed graphic tee. Photo: Versace

Reclining in a dark knit polo or stretching in a stitched leather and denim jacket, he exudes a camera magnetism that recalls the high-gloss fragrance advertising boom of the late 1990s, when fashion houses sold perfume through attitude as much as scent.

Ding, a Shanghai Theatre Academy graduate who made his name through dramas like The Romance of Tiger and Rose and Love Game in Eastern Fantasy, brings emotional range to Versace’s world of excess. He plays Versace Pour Homme’s composition, heavy with classic neroli, cedar, and deep oud, as a masterclass in formal, traditional masculinity.

Ding Yuxi reclines across a burnt-orange velvet sofa with his chin resting in his hand, wearing a dark olive-green stitched knit polo with Medusa-engraved buttons and contrast saddle stitching, dark hair brushed back, the faceted pink Versace Bright Crystal eau de toilette flacon overlaid at the lower left of the frame
Ding Yuxi channels Bright Crystal across burnt-orange velvet, the dark stitched polo softening the contrast against the pink crystal bottle. Photo: Versace

Moments later, he shifts gears for Bright Crystal, embodying its lighter mix of yuzu and delicate peony through warmer lighting and effortless intimacy. By placing the same face on both a masculine and a feminine scent, Versace asks a lot of a single actor, holding a level gaze through two entirely different worlds. Ding, however, makes the transition look effortless.

That same faith in selling the house through a magnetic look runs back through decades of Versace imagery, the very ads papering the bedrooms of the La Vacanza 2026 campaign.

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