Brioni puts its faith in tailoring for fall-winter 2026, allowing Rome and its cast to establish the terms. Patrick Petitjean and Jerome Adamoli inhabit sunlit palazzi and stretches of travertine dressed in the house’s generous double-breasted suits, single-breasted tailoring, and tactile leather outerwear.
Patrick brings a recognizable character to the campaign, though “The Light of Rome” keeps its attention firmly on the clothes and their architectural surroundings. Travertine supplies scale and history as sunlight draws out tobacco, burgundy, charcoal, and navy across Brioni’s fall wardrobe.
Where spring offered a warmer, more romantic portrait of Rome, fall turns toward the city’s monumental side. Here, Brioni’s tailoring sits against a setting every bit as traditional as the clothes themselves.
Brioni Fall/Winter 2026 Campaign
Brioni’s fall-winter 2026 campaign arrives on the heel of the brand’s more relaxed Riviera collection.
