Brioni’s Riviera Collection Slows Luxury to Mediterranean Time

Brioni heads to the Mediterranean for summer 2026, building a Riviera wardrobe grounded in relaxed tailoring, sea-washed tones, and old-world Italian leisure.

The Fashionisto

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Published May 28, 2026

Oriol Elcacho stands with arms crossed on a sun-bleached marble terrace lined with a carved baluster railing above the Bay of Naples, the distant Sorrento coastline behind him, wearing a deep burgundy short-sleeve camp-collar shirt and pale pleated shorts cinched with a brown leather belt, dark loafers casting long shadows across the warm stone
Oriol Elcacho takes the marble terrace in a camp-collar shirt and pleated shorts from the Brioni Rivieira collection for summer 2026. Photo: Brioni

Brioni heads to the Mediterranean for summer 2026, and the house understands how Riviera dressing should land in the modern imagination. Oriol Elcacho wanders through sunlit terraces and coastal gardens in lightly tailored suiting, open-knit polos, and relaxed separates that position luxury as part of daily life.

Brioni Summer 2026 Riviera Collection

Oriol Elcacho leans against a weathered marble column under a tall Mediterranean pine on a coastal terrace with the sea stretching wide behind him, wearing a dusty powder pink soft-shouldered two-piece suit with matching pleated trousers over a pale pink dress shirt and dark leather loafers, dark curly hair and a quiet expression turned toward the camera
Oriol Elcacho leans against a weathered stone column in a powder pink suit. Photo: Brioni

The campaign channels the old-world fantasy Italy still sells better than anyone, somewhere between Marcello Mastroianni stepping onto a hotel balcony in the early 1960s and the understated leisurewear that once filled vintage European travel editorials from the jet-set era.

Oriol Elcacho seated on a white wooden chair on a marble balustrade balcony with the sun-glittered sea behind him, wearing a cream openwork knit short-sleeve polo finely lined with thin navy horizontal stripes and a johnny-collar V neckline tucked into white pleated trousers cinched with a slim brown leather belt, dark curly hair brushed back as he rests his chin on his hand
Oriol Elcacho settles into a white chair on the balustrade balcony in a cream openwork knit polo. Photo: Brioni

Brioni keeps the palette pale and sun-faded, pulling from limestone, sea mist, and faded stucco. Nautical stripes grace textured knit polos, airy tailoring arrives in dusty blush tones, and white pleated trousers give the collection the discipline of classic menswear.

Oriol Elcacho stands on flagstone paving in a sunlit garden in front of an ivy-covered stone archway, wearing a powder pink single-breasted soft-shouldered blazer over a matching pale pink shirt and white pleated trousers cinched with a brown woven leather belt, dark woven leather loafers on his feet, dark curly hair tousled in the warm afternoon light
Oriol Elcacho walks the stone garden in a powder pink blazer cut soft across the shoulders, the matching shirt and white trousers finished with brown woven loafers. Photo: Brioni

The construction stays light, and the fabrics fall loose in clothes meant for heat. Soft shoulders and clean lines give the collection the composure Riviera elegance has always depended on, clothes cut to drift slowly through summer.

Oriol Elcacho stands at a black iron railing on a stone terrace high above the deep blue Mediterranean, one hand resting on a carved stone post, wearing a cream openwork knit polo finely striped in navy layered under a matching knit, paired with white pleated trousers and a slim brown leather belt, dark curly hair lifted in the sea breeze
Oriol Elcacho returns to the openwork striped knit by the iron railing, a matching sweater layered over the polo. Photo: Brioni

The same old-world fantasy plays out under harder light in Brioni’s Roman spring campaign.

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