Zegna returns to Lake Maggiore for summer 2026, grounding the season in a place that sits at the heart of the brand’s family history. Global Ambassador Mads Mikkelsen crosses lakeside gardens, stone promenades, and the deck of the Zegna family’s Riva Aquarama, the celebrated wooden speedboat that became a symbol of postwar Italian leisure.
Mads Mikkelsen for Zegna Summer 2026 Campaign
The setting feels deeply tied to a particular vision of Italian life, one rooted in craftsmanship, landscape, and the belief that beauty belongs in everyday rituals. Mikkelsen’s weathered magnetism gives the campaign its center of gravity. He wears soft tailoring and knitwear like someone who has long outgrown the need to impress.
The clothes are made to be worn through a real day. Oasi Lino tailoring arrives in earthy neutrals and off-white tones inspired by Oasi Zegna, while soft-shouldered jackets, relaxed trousers, and textured sweaters create a wardrobe designed for long afternoons that drift into evening.
A cable-knit V-neck worn with tailored swim shorts illustrates Zegna’s vision of summer, where knitwear, tailoring, and leisurewear share the same wardrobe. That same sensibility extends to lightweight suiting along the water’s edge, recalling the grand tradition of northern Italian summer dressing.
Like the Riva Aquarama itself, an object shaped by Carlo Riva’s famous instruction to “make it beautiful,” Zegna’s summer 2026 offering frames elegance as something lived, a companion to the season.
For more on Zegna’s relaxed tailoring, see Mads Mikkelsen front the brand’s spring 2026 campaign shot in a winter garden.
