Versace doubles down on its own mythology in the La Vacanza 2026 campaign, “Versace Obsessed.” Photographed by Steven Meisel, the images place Jackson Roodman, Alvise Candida, Ella McCutcheon, and Sabryna Oliveira in sunlit bedrooms lined with past Versace ads from the 1990s and early 2000s.
The setup turns fandom into the subject. Versace appears here as a brand that has lived on bedroom walls, in fashion memory, and in the visual grammar of excess for decades.
Versace La Vacanza 2026
The collection translates that fandom into clothes through a sharp mix of house signatures and summer dressing. Printed silk shirts, decorated collars, and heavy denim work masculine codes through texture, shine, and weight.
Oversized belts with gold buckles and canvas totes stamped with the Medusa give the lineup its strongest hits, while vivid stripes and baroque motifs tie the season to the brand’s long history. A white pleated look or a flash of studded leather hits the same note. The cast may shift, but Versace still sells power at full volume.
For continued reading, Versace’s earlier spring 2026 campaign builds its argument through closeness.
