Tommy Hilfiger x Shawn Mendes Return: The Classics Reborn

The Fashionisto

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Published March 14, 2023

Shawn Mendes Tommy Hilfiger Classics Reborn Spring 2023 CampaignPin
Shawn Mendes wears a look from the new Tommy x Shawn Classics Reborn collection. Photo: Craig McDean / Tommy Hilfiger

In the fashion world, collaborations often produce exciting results. One such partnership that has garnered much attention is between the global brand Tommy Hilfiger and Canadian singer-songwriter Shawn Mendes. The duo had previously teamed up for the summer 2022 campaign for the Tommy Hilfiger Classics Reborn line, which proved a massive success. They are back together to launch the Tommy x Shawn Classics Reborn capsule collection for spring 2023.

Shawn Mendes for Tommy Hilfiger Classics Reborn

Shawn Mendes Foot Tommy Hilfiger Classics Reborn Spring 2023 Campaign CardiganPin
Singer-songwriter Shawn Mendes poses in a cardigan from his Tommy x Shawn Classics Reborn collection. Photo: Craig McDean / Tommy Hilfiger

Tommy x Shawn Classics Reborn Collection

At the heart of this collection lies a youthful spirit and sustainable ethos, both embodied by Mendes himself. Drawing inspiration from pre-90s prep, the collection features relaxed fits and modern takes on Tommy Hilfiger’s classic pieces. But what truly sets this collection apart is its focus on sustainability, as evidenced by using recycled materials in all 28 pieces.

Shawn Mendes Tommy Hilfiger Classics Reborn Spring 2023 Campaign Fitted TShirt JeansPin
A casual vision in the Tommy x Shawn Classics Reborn collection, Shawn Mendes sports a fitted tee with distressed jeans. Photo: Craig McDean / Tommy Hilfiger

Tommy Hilfiger stated, “The Tommy X Shawn Classics Reborn collection marks another step towards realizing our vision for sustainability, as we aim to create fashion that Wastes Nothing and Welcomes All.” This sentiment is echoed by Mendes, who expressed his excitement about working with the brand on co-creating this particular collection.

Shawn Mendes Tommy Hilfiger Classics Reborn Spring 2023 Campaign GroupPin
Shawn Mendes poses with friends, family, and models in his new Tommy x Shawn Classics Reborn collection. Photo: Craig McDean / Tommy Hilfiger

Tommy x Shawn Classics Reborn Campaign

Shawn Mendes and his friends, family, and models are the faces of the Tommy x Shawn Classics Reborn spring 2023 collection. The stylish cast includes his sister Aaliyah Mendes, close friend Jon Vinyl, singer and artist-producer Mike Sabath, artist Ahmad Cissé, author and model Maye Musk, designer Czarina Kwong, activist Deprise Lons, and models Yvesmark Chery and Anita Jane Pathammavong.  

Mike Sabath Aaliyah Mendes Tommy Hilfiger Classics Reborn Spring 2023 CampaignPin
Singer Mike Sabath poses with Shawn Mendes’ sister Aaliyah in the Tommy x Shawn Classics Reborn collection. Photo: Craig McDean / Tommy Hilfiger

Shot by renowned photographer Craig McDean, the campaign showcases the collection’s four key concepts: Color Reborn, Materials Reborn, Self Reborn, and Community Reborn. Using recycled textiles and cutting-edge technology, the collection breathes new life into discarded materials while encouraging consumers to rethink their ideas and perspectives. 

Shawn Mendes Feet Tommy Hilfiger Classics Reborn Spring 2023 Campaign Varsity JacketPin
Shawn Mendes wears a varsity jacket from his Tommy x Shawn Classics Reborn collection, embracing collegiate style. Photo: Craig McDean / Tommy Hilfiger

“I’m so excited to be working with my Tommy Hilfiger family on the Classics Reborn collection,” expressed Shawn Mendes. “The collection is so special to me because I was able to work with Tommy Hilfiger to co-create this range which includes these amazing, high-quality, sustainable versions of their most classic clothing items.” 

Shawn Mendes Shirtless Tommy Hilfiger Classics Reborn Spring 2023 CampaignPin
Fronting a new Tommy Hilfiger campaign, Shawn Mendes celebrates his Tommy x Shawn Classics Reborn collection. Photo: Craig McDean / Tommy Hilfiger

Ultimately, the Tommy x Shawn Classics Reborn collection represents a step towards a more responsible future of fashion that promotes sustainability and positive change.

Shawn Mendes Smiling Tommy Hilfiger Classics Reborn Spring 2023Pin
All smiles, Shawn Mendes wears an overshirt from his Tommy x Shawn Classics Reborn collection. Photo: Craig McDean / Tommy Hilfiger
Shawn Mendes Tommy Hilfiger Classics Reborn Spring 2023 Campaign American Flag RugbyPin
Shawn Mendes wears a rugby shirt with an American flag print from his Tommy x Shawn Classics Reborn collection. Photo: Craig McDean / Tommy Hilfiger

Shawn Mendes Tommy Hilfiger Classics Reborn Spring 2023 Campaign PoloPin
Shawn Mendes takes the spotlight in a polo from his Tommy x Shawn Classics Reborn collection. Photo: Craig McDean / Tommy Hilfiger

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