Shawn Mendes Fronts Tommy Hilfiger ‘Classics Reborn’ Campaign (Update)

The Fashionisto

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Published July 20, 2022

Shawn Mendes Tommy Hilfiger Campaign Summer 2022Pin
Singer Shawn Mendes stars in Tommy Hilfiger’s summer 2022 campaign, “Classics Reborn.” Photo Credit: Craig McDean / Tommy Hilfiger

As the brand’s new face for summer 2022, Shawn Mendes embraces Tommy Hilfiger’s core red, white, and blue color palette. The singer is the face of the fashion house’s “Classics Reborn” campaign, photographed by Craig McDean. Mendes is wearing pieces from Tommy Hilfiger’s 1985 Program collection, emphasizing sustainability. For example, the 1985 polo is made of organic cotton and is part of the eco-conscious range.

Shawn Mendes White Shirt Jeans Tommy Hilfiger Campaign Summer 2022Pin
Fronting Tommy Hilfiger’s summer 2022 campaign, “Classics Reborn,” Shawn Mendes wears a crisp white shirt with denim jeans. Photo Credit: Craig McDean / Tommy Hilfiger

With his upcoming “Wonder: The World Tour,” Shawn Mendes collaborates with Tommy Hilfiger and its sustainability efforts, taking a positive step toward climate change himself. Mendes’ tour will cut CO2 emissions by half per show compared to his previous world tour. Mendes will also wear eco-friendly Tommy Hilfiger ensembles for his tour, combining fabric and trims of earlier collections and historical deadstock fabrics.

Shawn Mendes Shirtless Tommy Hilfiger Campaign Summer 2022Pin
Flexing his six-pack, Shawn Mendes wears a pair of distressed denim jeans for Tommy Hilfiger’s summer 2022 campaign. Photo Credit: Craig McDean / Tommy Hilfiger

Shawn Mendes for Tommy Hilfiger Summer 2022 Campaign

Tommy Hilfiger wants to “Play It Forward” to continue its sustainability efforts. The 1985 Program, for example, employs organic cotton to cut CO2eq by around 48 percent and avoid 692 tons of emissions. Shawn Mendes also appears in the advertisement wearing denim jeans made of 20 percent post-consumer recycled cotton, which requires less water and energy to produce.

Related: TAKE A CUE FROM TOMMY HILFIGER’S MODERN PREP STYLE

Tommy Hilfiger’s new campaign, which stars Shawn Mendes, is neither the beginning nor the end of this extraordinary collaboration. The pop sensation recently sported a Tommy Hilfiger ensemble to New York’s iconic Met Gala. Mendes will also co-create a capsule collection for Tommy Hilfiger in spring 2023.

Shawn Mendes Shirtless Tommy Hilfiger Campaign Summer 2022Pin
Shawn Mendes flashes his abs in an open sleeveless shirt for Tommy Hilfiger’s summer 2022 campaign, “Classics Reborn.” Photo Credit: Craig McDean / Tommy Hilfiger

“Shawn’s not only a multitalented musician–he also represents a new generation of Futuremakers who understand the need for action,” explains Tommy Hilfiger. “By joining forces with Shawn to learn, share and innovate, we can build upon what we’ve already achieved and take our sustainability journey to the next level.” The designer adds, “While we recognize we still have a long way to go, together we can build even more awareness to make a positive, lasting impact.”

Shawn Mendes Polo Shirt Tommy Hilfiger Campaign Summer 2022Pin
Shawn Mendes sports a polo shirt with denim jeans as the face of Tommy Hilfiger’s summer 2022 campaign. Photo Credit: Craig McDean / Tommy Hilfiger

Shawn Mendes discusses his relationship with Tommy Hilfiger: “I’ve always been inspired by Tommy and the iconic brand he built, and I’m excited to share our journey together with my fans.” Mendes continues, “Everyone has a role to play in creating a more sustainable future and I’m inspired to see what we can achieve. I look forward to learning from each other, exploring how creative reimagination can have a positive effect on the fashion industry, and sharing what living more sustainably means to me.”

Shawn Mendes Red Polo Tommy Hilfiger Campaign Summer 2022Pin
Shawn Mendes wears a red polo shirt for Tommy Hilfiger’s summer 2022 campaign, “Classics Reborn.” Photo Credit: Craig McDean / Tommy Hilfiger

Shawn Mendes embraces the classic look synonymous with the Tommy Hilfiger brand by going on location outdoors for the “Classics Reborn” advertising campaign. Craig McDean took images of the singer-songwriter wearing various items from the essential collection by Tommy Hilfiger, including denim jeans, polo shirts, and more. Meanwhile, Stefan Beckman (Exposure New York) designed the set for the advertising to have a rustic appearance.

Tommy Hilfiger Classics Reborn Summer 2022 Campaign Shawn MendesPin
Tommy Hilfiger enlists Shawn Mendes as the star of its summer 2022 “Classics Reborn” campaign. Photo Credit: Craig McDean / Tommy Hilfiger

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