Wi Ha Jun for TAG Heuer Connected: Embracing Modernity

The Fashionisto

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Published June 15, 2023

Wi Ha Jun wears the TAG Heuer Connected Calibre E4 Bright Black 45 MM watch.Pin
Wi Ha Jun wears the TAG Heuer Connected Calibre E4 Bright Black 45 MM watch. Photo: TAG Heuer

Stepping boldly into the spotlight of modern style, Korean actor Wi Ha Jun casts a striking figure in his all-black ensemble, all the more remarkable in his leather short-sleeve shirt. His partnership with TAG Heuer as an ambassador amplifies his head-turning style. Wi Ha Jun’s chosen pieces from the brand, the Connected Calibre E4 Bright Black and Golden Bright models enhance his standout appearance.

Wi Ha Jun for TAG Heuer Connected Collection

TAG Heuer brand ambassador Wi Ha Jun wears the TAG Heuer Connected Calibre E4 Golden Bright watch. Pin
TAG Heuer brand ambassador Wi Ha Jun wears the TAG Heuer Connected Calibre E4 Golden Bright watch. Photo: TAG Heuer

These timepieces are no ordinary wristwear. The Bright Black Edition, a marvel of sophistication, flaunts a black sandblasted titanium grade 2 case accentuated by details of golden lacquer. On the other hand, the Golden Bright Edition stands out in its unique way, highlighting a rose golden PVD steel case finished in alternate textures.

Known globally for his breakout role in the Korean drama series Squid Games, Wi Ha Jun is an ideal fit as TAG Heuer’s ambassador. As an emerging talent captivating audiences, he aligns seamlessly with the brand’s aspiration to innovate and inspire. His stage name, meaning “become special, ” mirrors TAG Heuer’s ethos of relentless pursuit of excellence, a trait reflected in Wi Ha Jun’s professional aspirations.

Appearing in a striking image, Wi Ha Jun dons the TAG Heuer Monaco automatic chronograph.Pin
Appearing in a striking image, Wi Ha Jun dons the TAG Heuer Monaco automatic chronograph. Photo: TAG Heuer

Beyond his interest in the Connected collection, Wi Ha Jun also gravitates toward TAG Heuer’s Monaco collection. The ultra-lightweight TAG Heuer Monaco Skeleton watch is a notable model that’s caught his eye. This timepiece, a blend of contemporary style and function, mirrors the actor’s modern taste and performance-driven lifestyle. It’s a meeting of brand and ambassador that turns heads, inviting onlookers to appreciate the wonders of modern timekeeping.

Actor Wi Ha Jun doubles down on denim as he showcases one of TAG Heuer's luxurious watches. Pin
Actor Wi Ha Jun doubles down on denim as he showcases one of TAG Heuer’s luxurious watches. Photo: TAG Heuer
Posing in an elevator, Wi Ha Jun rocks the TAG Heuer Connected Calibre E4 watch with a brown leather strap. Pin
Posing in an elevator, Wi Ha Jun rocks the TAG Heuer Connected Calibre E4 watch with a brown leather strap. Photo: TAG Heuer

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