Ralph Lauren is leading the way in sustainable luxury fashion with its Cradle to Cradle Certified® Gold Cashmere Sweater campaign. This cutting-edge initiative offers a fresh and innovative perspective on its classic signature sweaters.
It follows circularity principles outlined by the global standard for safe, circular, and responsibly made products. This eco-friendly line will set an inspiring precedent for other brands looking to join the movement toward sustainability.
Ralph Lauren on Sustainability
Ralph Lauren brings sustainability to the forefront of his brand, weaving it into the fabric of his company’s legacy. Lauren shares, “We have always stood for values and things that last—things that are timeless and enduring, things to cherish as they age and that never fall out of style.” Knit from the finest yarn, the Gold Cashmere sweater is part of the Ralph Lauren Purple Label collection.
Simon Nessman for Ralph Lauren Campaign
Simon Nessman goes from ending the year in festive attire to welcoming in 2023 with the Ralph Lauren Cradle to Cradle Certified® Gold Cashmere Sweater campaign. Reuniting with the iconic brand, Simon fronts the new advertisement alongside his wife, Andreea Diaconu.
An eco-conscious model, Simon is the ideal face of the ad. He shared on his official Instagram: “In my opinion, this certification represents the cutting edge of ecological sustainability, and it is an honor to promote garments that achieve such a high standard.”
Ralph Lauren Cradle to Cradle Certified® Gold Cashmere Sweater Campaign
The delightful experience of photographing Ralph Lauren’s Cradle to Cradle Certified® Gold Cashmere Sweater campaign was a pleasure for Alex Nataf-Taghizadeh. By going outdoors, she had the opportunity to capture the ad while joining forces with Simon and Andreea as well as art director Maia James Muller.
Tomo Jidai provided stylish hairstyles for the models, with makeup artist Sally Branka taking care of their grooming. Complementing Ralph Lauren’s cashmere sweaters with classic button-down shirts and denim, stylist Meryl Griffith expertly added her fashionable touch to give the ads an effortless style.