Ralph Lauren - American Fashion Brand

Ralph Lauren Corporation houses POLO Ralph Lauren, Ralph Lauren, Ralph Lauren Purple Label, and other Ralph Lauren brands. The Ralph Lauren Corporation initially launched in 1967. Originally selling ties, a 28-year-old designer by the name of Ralph Lauren worked with tie manufacturer, Beau Brummell.

Ralph Lauren's first men's line, POLO launched in 1968. Making deliveries himself, Lauren was picked up by Bloomingdale's exclusively in 1969. By 1971, the first Ralph Lauren flagship opened on Rodeo Drive in Beverly Hills, California. In 1977, Ralph Lauren's popular polo shirt was introduced and by 1974, Lauren made his big Hollywood debut. Lauren outfitted the male cast of The Great Gatsby in 1920s inspired numbers.

Ralph Lauren's clothes also made an impactful statement in 1977's Oscar-winning film, Annie Hall. 1978 saw the launch of Ralph Lauren's first fragrance under the name POLO. Expanding worldwide by 1981, the rest is history. Becoming a purveyor of American style, Ralph Lauren is known for its classic preppy aesthetic.

American model Lucky Blue Smith is a dapper vision as he fronts the Ralph Lauren Ralph's Club fragrance campaign.

Campaigns, Fragrance

Lucky & Luka Front Ralph Lauren Fragrance Ad for Ralph’s Club

Models Luka Sabbat, Gigi Hadid, and Lucky Blue Smith star in the Ralph Lauren Ralph's Club fragrance campaign. Ralph Lauren launches its latest fragrance for men and hopes to make a ...

POLO Ralph Lauren Travels to South Africa with Wild Coast Collection

Campaigns, Fashion

POLO Ralph Lauren Travels to South Africa with Wild Coast Collection

Victor Sion stars in POLO Ralph Lauren's Wild Coast collection campaign. POLO Ralph Lauren sets its sights on a rugged new adventure for summer. The quintessential fashion brand blends its ...

Hamid Onifade dons a chic pinstripe number from POLO Ralph Lauren's spring-summer 2021 collection.

Fashion, Lookbooks

Hamid, Wellington & Dae Embrace Sophisticated Style in POLO Ralph Lauren

Hamid Onifade dons a chic pinstripe number from POLO Ralph Lauren's spring-summer 2021 collection. Wardrobe icons are once again at the forefront for POLO Ralph Lauren's spring-summer 2021 men's collection ...

Torin Verdone fronts the POLO Cologne Intense campaign.

Campaigns, Fragrance

Torin Verdone Fronts POLO Cologne Intense Campaign

Torin Verdone fronts the POLO Cologne Intense campaign. Ralph Lauren introduces its newest fragrance, POLO Cologne Intense. Framed as a "new POLO cologne for a new generation," the fragrance launch ...

POLO Ralph Lauren Delivers New Season of Heritage Icons

Showcasing a dandy appeal, Kevis Manzi wears a spring look from POLO Ralph Lauren's Heritage Icons collection. POLO Ralph Lauren continues to be one of the premier brands to consider ...

Models Abel van Oeveren and Hamid Onifade sport dashing dinner jackets from POLO Ralph Lauren.

Abel, Hamid, Phillip + More Inspire in Holiday Looks from POLO Ralph Lauren

Models Abel van Oeveren and Hamid Onifade sport velvet dinner jackets from POLO Ralph Lauren. POLO Ralph Lauren continues to spread holiday cheer with a more formal edit of its ...

Models Jakob Zimny and O'Shea Robertson sport rugged looks from Mytheresa's POLO Ralph Lauren capsule collection.

Campaigns, Fashion

Mytheresa Goes Rugged with POLO Ralph Lauren Capsule

Models Jakob Zimny and O'Shea Robertson sport rugged looks from Mytheresa's POLO Ralph Lauren capsule collection. Mytheresa partners with POLO Ralph Lauren to release an exclusive men's capsule collection. The ...

Roberto Rossellini sits for a portrait in a smart look from POLO Ralph Lauren's holiday 2020 collection.

Roberto, Timothy + More Dress Up in POLO Ralph Lauren Holiday ’20 Collection

Roberto Rossellini sits for a portrait in a smart look from POLO Ralph Lauren's holiday 2020 collection. POLO Ralph Lauren delivers impeccable style with its holiday 2020 collection. The American ...

Jegor Venned is a posh vision in fall menswear from POLO Ralph Lauren. The top model dons a brown suede blazer with a POLO denim shirt and cable-knit sweater in green.

Fashion, Lookbooks

POLO Ralph Lauren Delivers ‘Heritage Icons’ for Fall ’20 Collection

Jegor Venned is a posh vision in fall menswear from POLO Ralph Lauren. The top model dons a brown suede blazer with a POLO denim shirt and cable-knit sweater in ...

POLO Ralph Lauren Proposes Classic Style with Fall '20 Collection

POLO Ralph Lauren Proposes Classic Style with Fall ’20 Collection

POLO Ralph Lauren celebrates its heritage with a fall-winter 2020 collection that's rich with timeless menswear. Deep earthy hues and graphic prints capture the spirit of the outdoors. Sharp, elegant ...