Chris Paul lends his star power to Bloomingdale’s. He stars in its Father’s Day advertorial. The Los Angeles Clippers point guard connects with the luxury retailer for a stylish new outing. Posing for images that instantly pop, Paul embraces a navy wardrobe. The NBA all-star athlete wears choice pieces by POLO Ralph Lauren. Paul’s ensembles… [Read More]
Ralph Lauren - American Fashion Brand
Ralph Lauren Corporation houses POLO Ralph Lauren, Ralph Lauren, Ralph Lauren Purple Label, and other Ralph Lauren brands. The Ralph Lauren Corporation initially launched in 1967. Originally selling ties, a 28-year-old designer by the name of Ralph Lauren worked with tie manufacturer, Beau Brummell.
Ralph Lauren's first men's line, POLO launched in 1968. Making deliveries himself, Lauren was picked up by Bloomingdale's exclusively in 1969. By 1971, the first Ralph Lauren flagship opened on Rodeo Drive in Beverly Hills, California. In 1977, Ralph Lauren's popular polo shirt was introduced and by 1974, Lauren made his big Hollywood debut. Lauren outfitted the male cast of The Great Gatsby in 1920s inspired numbers.
Ralph Lauren's clothes also made an impactful statement in 1977's Oscar-winning film, Annie Hall. 1978 saw the launch of Ralph Lauren's first fragrance under the name POLO. Expanding worldwide by 1981, the rest is history. Becoming a purveyor of American style, Ralph Lauren is known for its classic preppy aesthetic.
When it comes to fashion, there are common themes, which provide endless inspiration for designers. One aesthetic that is frequently explored is safari style. Designer Ralph Lauren has personally revisited the concept time and time again. Lauren’s love for the safari theme extends beyond clothing with a smart approach to timepieces. Related: Ralph Lauren Purple… [Read More]
Ralph Lauren enlists Kenneth Guidroz Jr. as the star of its POLO Red Extreme fragrance campaign. Photographer Bruce Weber captures the outing, which features Kenneth in a black leather moto jacket. Kenneth’s rugged image perfectly captures the spirit of POLO Red Extreme. The brand positions the cologne as a mix of speed, adrenaline, and seduction…. [Read More]
POLO Ralph Lauren enjoys a casual spring getaway for its latest outing. Traveling to Malibu, California, the fashion brand enlists photographer Josh Olins for a relaxed day at the beach. Olins collaborates with stylist Ben Eskridge for the occasion. Showcasing POLO staples, the series of images features cotton shirts, polos, slim denim jeans, pullovers, and… [Read More]
Whether you’re looking to dominate the board room or bring a contemporary elegance to your downtime, Ralph Lauren Purple Label has plenty of stylish options for the season. Barneys New York spotlights the fashion brand with a new lookbook. Here, model Chris Brown and photographer Matthew Sprout come together. Showcasing the tailored and casual aspects… [Read More]