Ralph Lauren - American Fashion Brand

Ralph Lauren Corporation houses POLO Ralph Lauren, Ralph Lauren, Ralph Lauren Purple Label, and other Ralph Lauren brands. The Ralph Lauren Corporation initially launched in 1967. Originally selling ties, a 28-year-old designer by the name of Ralph Lauren worked with tie manufacturer, Beau Brummell.

Ralph Lauren's first men's line, POLO launched in 1968. Making deliveries himself, Lauren was picked up by Bloomingdale's exclusively in 1969. By 1971, the first Ralph Lauren flagship opened on Rodeo Drive in Beverly Hills, California. In 1977, Ralph Lauren's popular polo shirt was introduced and by 1974, Lauren made his big Hollywood debut. Lauren outfitted the male cast of The Great Gatsby in 1920s inspired numbers.

Ralph Lauren's clothes also made an impactful statement in 1977's Oscar-winning film, Annie Hall. 1978 saw the launch of Ralph Lauren's first fragrance under the name POLO. Expanding worldwide by 1981, the rest is history. Becoming a purveyor of American style, Ralph Lauren is known for its classic preppy aesthetic.

Ralph Lauren Gears Up for the Race with Fall '17 Collection

Ralph Lauren Gears Up for the Race with Fall ’17 Collection

Ralph Lauren brought its menswear to New York Fashion Week and put on quite the show. The American brand took to a Bedford garage where Ferraris and Jaguars set the ...
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Simon Nessman relaxes in POLO Ralph Lauren's iconic flag sweater $225. He also wears the label's Sullivan slim stretch jeans $198.

Discover POLO Ralph Lauren’s Iconic Fashions

POLO Ralph Lauren places the spotlight on its iconic fashions for fall-winter 2017. Key items such as its flag sweater receive a modern update via fresh ensembles. These outfit ideas ...
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Bloomingdale's Celebrates Father's Day with Chris Paul

Bloomingdale’s Celebrates Father’s Day with Chris Paul

Chris Paul lends his star power to Bloomingdale's. He stars in its Father's Day advertorial. The Los Angeles Clippers point guard connects with the luxury retailer for a stylish new ...
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Doug Pickett models contemporary safari style from Ralph Lauren.

Ralph Lauren Expands Its Safari Range with New RL67 Timepieces

When it comes to fashion, there are common themes, which provide endless inspiration for designers. One aesthetic that is frequently explored is safari style. Designer Ralph Lauren has personally revisited ...
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Kenneth Guidroz Jr. stars in Ralph Lauren's POLO Red Extreme fragrance campaign.

Kenneth Guidroz Jr. Fronts POLO Red Extreme Fragrance Campaign

Ralph Lauren enlists Kenneth Guidroz Jr. as the star of its POLO Red Extreme fragrance campaign. Photographer Bruce Weber captures the outing, which features Kenneth in a black leather moto ...
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Kit Butler connects with POLO Ralph Lauren in casual smart fashions for spring-summer 2017.

POLO Ralph Lauren Takes to Malibu for Relaxed Spring ’17

POLO Ralph Lauren enjoys a casual spring getaway for its latest outing. Traveling to Malibu, California, the fashion brand enlists photographer Josh Olins for a relaxed day at the beach ...
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Seize the Moment: Ralph Lauren Purple Label Spring '17 at Barneys

Seize the Moment: Ralph Lauren Purple Label Spring ’17 at Barneys

Whether you're looking to dominate the board room or bring a contemporary elegance to your downtime, Ralph Lauren Purple Label has plenty of stylish options for the season. Barneys New ...
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Modern Americana: Diego Villarreal Models RRL Fashions for Barneys

Modern Americana: Diego Villarreal Models RRL Fashions for Barneys

Unveiling a new lookbook, Barneys New York goes the way of modern Americana style. The luxury retailer champions the aesthetic of Ralph Lauren's RRL line. Model Diego Villarreal takes to ...
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Ralph Lauren Purple Label presents its fall-winter 2017 men's collection.

Ralph Lauren Purple Label Delivers Eclectic Signature Style for Fall ’17 Collection

Ralph Lauren Purple Label is back in the spotlight as the brand unveils its fall-winter 2017 men's collection. Eclecticism takes root with a variety of signature styles explored. Here, a ...
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Luke Bracey stars in Ralph Lauren's Polo Red Extreme fragrance campaign.

Ralph Lauren Taps Luke Bracey as Face of Polo Red Campaign

Although Ralph Lauren's Polo fragrances have become synonymous with the face of polo player, Nacho Figueras, the brand heads in a new direction. The iconic American brand enlists actor Luke ...
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