Prada Poses Series of Questions for Spring Campaign

January 12, 2021
Haroon Sherzad fronts Prada's spring-summer 2021 men's campaign.
Haroon Sherzad fronts Prada’s spring-summer 2021 men’s campaign.

Prada explores man and machine’s relationship with its spring-summer 2021 men’s campaign. The Italian fashion house presents its first collection in collaboration between Miuccia Prada and Raf Simons. Instead of depending on one photographer to capture the season’s sentiments, Prada turns the task over to hundreds of cameras. New faces Haroon Sherzad, Lamine Niang, and Sin Shengmo are circled and captured 360-degrees. However, Prada still relies on a human connection when it comes down to the casting of models, styling by Olivier Rizzo, and the selection of campaign images. Tapping into a larger picture, Prada poses questions about the collection and life.

Related: Prada Puts Leisure Front & Center for Spring ’21 Collection

Prada Spring/Summer 2021 Campaign

Lamine Niang appears in Prada's spring-summer 2021 men's campaign.
Lamine Niang appears in Prada’s spring-summer 2021 men’s campaign.
Sin Shengmo stars in Prada's spring-summer 2021 men's campaign.
Sin Shengmo stars in Prada’s spring-summer 2021 men’s campaign.