Miuccia Prada
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Miuccia Prada
Miuccia Prada entered the family leather goods business in 1978, taking over the house her grandfather Mario had founded in 1913 as a Milanese maker of trunks and handbags. Her apprenticeship was Prada itself, learning the codes of saddle stitching and frame construction before any garment came into the picture.
Prada’s method settled around an industrial fabric, Pocone nylon, cut into the black backpack of 1984 and a run of utilitarian bags that reframed status away from gilt hardware and toward a matte technical weave.
The womenswear line arrived in 1988, run from the Milan headquarters that would later sit inside the Prada Group alongside Miu Miu, Church’s, and Car Shoe. The clothes pulled at postwar Italian bourgeois dress, knee-length skirts in muted geometric prints, slim knits, narrow-shouldered coats, kitten heels, and the nylon accessories that funded the rest.
The fall-winter 1996 collection, with its sour palette of brown, ochre, and acid green, placed her alongside Helmut Lang and Jil Sander in a Northern European minimalism that pushed against the glamour of the period, and the CFDA International Award followed in 1993 and again in 2004. By the late 2010s the group reported revenues above 3 billion euros, with the spring-summer 2019 show and its Frankenstein knits marking one of the decade’s clearer commercial peaks.
Since February 2020, Prada has shared creative direction of the house with Raf Simons, an arrangement announced as a co-equal partnership. Their first men’s collection, fall-winter 2021, returned to the triangle logo on uniform shifts, sleeveless tunics, and slim trousers, filmed in place of a runway during the pandemic. The pairing extends an argument she has made for four decades, that taste in Milan can be tested against another sensibility and hold its shape.
Collected Work
June 21, 2026
Prada Spring 2027 Sharpens the Everyday Down to Its Outline
Miuccia Prada and Raf Simons revisit denim, leather, and tailoring, finding new energy in clothes men thought they already knew.
April 23, 2026
Prada Takes the High Ground for Days of Summer 2026
Prada stages summer on a city rooftop, where charcoal trousers and knit polos split the difference between boardroom and beach.
January 13, 2026
Nicholas Hoult & Damson Idris Hold the Frame In Prada
Prada invites the viewer to pause, reconsider, and look again with its spring-summer 2026 campaign. Nicholas Hoult, Damson Idris, and
November 18, 2025
Jeff Goldblum Dons His Prada Greens for Wicked: For Good
Jeff Goldblum arrived at the Wicked: For Good premiere dressed like a man who had stepped straight out of a
October 28, 2025
Prada Holiday 2025 Presents A Winter’s Tale
Prada revisits the road home with A Winter’s Tale, its holiday 2025 campaign shot by Glen Luchford. The story follows
October 22, 2025
Jake Gyllenhaal Scales New Heights with Prada Linea Rossa
The Prada Linea Rossa campaign, titled New Heights, places Jake Gyllenhaal in terrain where survival looks cinematic. Photographed by Rory
August 5, 2025
Tom Holland Serves Soft Masculinity in Prada Paradigme Ad
The new Prada Paradigme fragrance campaign positions Tom Holland against a muted green backdrop, adorned in charcoal knitwear that emphasizes
July 23, 2025
Prada’s Fall 2025 Campaign Is Style in Motion
Prada’s fall-winter 2025 campaign is interested in emotion, but it’s never still. Photographed by Oliver Hadlee Pearch with styling by
June 22, 2025
Prada Spring 2026 Resets the Rules of Dressing
Prada’s spring-summer 2026 menswear collection continues to unravel the codes of masculine dressing through a calculated clash of references. The
June 3, 2025
Mytheresa Highlights Prada’s Chic Days of Summer
Prada’s Days of Summer lands at Mytheresa with a series of looks tuned for the kind of summer that unfolds