Pepe Jeans’ summer 2024 campaign captures the spirit of wanderlust and travel, seamlessly continuing the narrative from their spring collection. This season, the brand enlists top model Valentin Humbroich to inspire in its holiday outfits, offering classic travel essentials.
The campaign’s imagery evokes a sense of adventure and laid-back days at the beach, making it the perfect companion for summer escapades.
Valentin showcases an array of key pieces that form the cornerstone of a versatile summer wardrobe in a nod to timeless beach fashion. A patterned blue, grey, and white polo sets the tone, paired effortlessly with light-wash denim and a green baseball cap.
Pepe Jeans Summer 2024 Campaign
Pepe Jeans further explores casual style with a layered ensemble featuring a light blue linen shirt over a classic black and white striped tee, matched with beige shorts. This outfit highlights the versatility of Pepe Jeans’ summer offerings, allowing for effortless transitions from morning coffee runs to sunset beach parties.
The light fabrics and muted colors evoke sun-bleached boardwalks and ocean breezes.
As the sun sets on another day of exploration, Valentin is seen in a horizontal stripe polo shirt, blending shades of blue, white, and black, paired with light blue shorts. Altogether, this final look embodies the relaxed, easy-going attitude that Pepe Jeans aims to convey with its summer wardrobe.
