Pepe Jeans Takes to Lisbon for Spring 2024 Campaign

The Fashionisto

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Published April 9, 2024

Mukasa Kakonge brings a fresh vibe to the Pepe Jeans spring 2024 campaign with a market stroll, tote in hand.Pin
Mukasa Kakonge brings a fresh vibe to the Pepe Jeans spring 2024 campaign with a market stroll, tote in hand. Photo: Hans Neumann / Pepe Jeans

In the lively streets of Lisbon, the Pepe Jeans spring 2024 campaign discovers its inspiration, breathing a spirit of adventure into every thread and seam. Featuring Liam Kelly and Mukasa Kakonge, the ad captures a story of exploration, where fashion becomes the quiet narrator of one’s journey.

Pepe Jeans Spring 2024 Campaign

Liam Kelly captures a timeless cool aboard a tram for Pepe Jeans' spring 2024 campaign.Pin
Liam Kelly captures a timeless cool aboard a tram for Pepe Jeans’ spring 2024 campaign. Photo: Hans Neumann / Pepe Jeans

This season’s collection is notable for its wearability and casual sophistication, from the comfort of a khaki jacket aboard the iconic trams to a pair of perfectly faded denim on a vintage motorbike.

Each image, a travel snapshot, welcomes us into a world where style is both the guide and the goal.

Mukasa Kakonge exudes effortless style in a tailored coat for Pepe Jeans' spring 2024 ad.Pin
Mukasa Kakonge exudes effortless style in a tailored coat for Pepe Jeans’ spring 2024 ad. Photo: Hans Neumann / Pepe Jeans

The campaign invites stories of wanderlust in clothing that go beyond simple aesthetics. It’s about building a wardrobe that adapts to the spontaneity of travel—a beige-toned jacket for a relaxed rooftop conversation or a crisp navy blazer that moves effortlessly into the nightlife.

Models Liam Kelly and Mukasa Kakonge epitomize urban chic against Lisbon's skyline for Pepe Jeans' spring 2024 campaign.Pin
Models Liam Kelly and Mukasa Kakonge epitomize urban chic against Lisbon’s skyline for Pepe Jeans’ spring 2024 campaign. Photo: Hans Neumann / Pepe Jeans

As the day melts into a warm Portuguese evening, the campaign’s message is clear: embrace the world with open arms and a style that stands as your signature. With Pepe Jeans, spring is a setting for memorable stories woven into the fabric of every garment.


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