Lacoste’s Holiday Style Playbook: From Polos to Joggers

The Fashionisto

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Published November 28, 2023

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Updated December 17, 2023

Valentin Humbroich showcases relaxed sophistication in a vibrant green Lacoste sweater, contrasting with a geometrically playful background.Pin
Valentin Humbroich showcases relaxed sophistication in a vibrant green Lacoste sweater, contrasting with a geometrically playful background. Photo: Pierre-Emmanuel Testard / Lacoste

Lacoste presents festive styles as the winter unfolds, radiating through an energizing palette dominated by vibrant greens. This season, the French label elevates the casual with a keen eye for sporty elegance, captured in the essence of its latest campaign.

Lacoste Holiday 2023 Campaign

Amidst a sea of festive hues, Valentin Humbroich strikes a pose in a cozy winter ensemble, accented by Lacoste's signature crocodile emblem.Pin
Amidst a sea of festive hues, Valentin Humbroich poses in a cozy winter ensemble accented by Lacoste’s signature crocodile emblem. Photo: Pierre-Emmanuel Testard / Lacoste

Lacoste’s signature, ever-present, and iconic crocodile emblem is central, symbolizing the brand’s enduring legacy. The emblem finds its way onto various garments, from the classic long-sleeve polos to the cozier cardigans, joggers, and sweaters, each designed to invoke a sense of joyous celebration and effortless sophistication.

Hyojin Jung stands out in a vibrant ensemble, pairing a navy Lacoste V-neck sweater over a crisp white turtleneck, with striking green pants and a cap, all set against an abstract geometric backdrop for Lacoste's Holiday 2023 campaign.Pin
Hyojin Jung stands out in a vibrant ensemble, pairing a navy Lacoste V-neck sweater over a crisp white turtleneck with striking green pants and a cap. Photo: Pierre-Emmanuel Testard / Lacoste

The campaign introduces a harmonious blend of sportswear and festive flair, where functionality meets festivity. It’s not just about the individual pieces but how they create a narrative. The advertisement is a reminder that winter style need not be subdued.

By infusing its collection with the liveliness of green—a color representing growth, renewal, and energy—Lacoste invites us to embrace the festive spirit in all aspects of life, including our wardrobe.


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