Jacob Elordi has a new role, and it is with TAG Heuer. The Euphoria star joins TAG Heuer as their latest brand ambassador, and the 24-year-old actor already has an advertisement to launch. Elordi is the face of the TAG Heuer Monaco timepiece campaign.
Jacob Elordi for TAG Heuer
“I’ve always been drawn to things that are both classic and timeless,” says Jacob Elordi of his collaboration with TAG Heuer. “I’ve always admired Hollywood’s iconic leading men, so to wear the TAG Heuer Monaco – a watch made famous by Steve McQueen – is something special.”
The Australian actor adds, “TAG Heuer has been the epitome of elegance and excellence for over 160 years, and it’s thrilling to be their representative for the next generation.”
TAG Heuer believes Jacob Elordi is the ideal spokesperson for the TAG Heuer Monaco timepiece. TAG Heuer sees Elordi as a great artist of his generation and believes he complements its chronograph’s iconic and bold nature. “Like Elordi, the square-cased TAG Heuer Monaco rewrote the rulebooks and defied convention,” TAG Heuer explains.
“We are incredibly excited to announce Jacob Elordi as ambassador for the TAG Heuer Monaco,” shares TAG Heuer CEO Frédéric Arnault. “He is the stand-out star of a new generation. An artist who is unafraid to take risks, taking roles that challenge both himself and the audience.”
Arnault continues, “He is also someone who comes fully-formed with his own strong sense of timeless style. The TAG Heuer Monaco became the watch for a new generation when it was first launched in 1969, and there is no better standard-bearer for it as it continues to be discovered anew by each generation since.”