This summer, H&M seeks to boost men’s style with a vacation-like mindset. The fashion brand debuts its Magic Isle collection, which focuses on bright beachwear. Models Diogo Gomes and Saeed don resort shirts, shorts, robes, bucket hats, and slides for enticing summer looks.
H&M Magic Isle Collection
H&M’s Magic Isle collection for men is a visual mash-up of beachwear and street style, with sunny days poolside blending into beach parties. A significant part of the new men’s collection, terry fabric, shares the spotlight. H&M uses terry for anything from tops to a throwback bucket hat.
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H&M does not disappoint when it comes to prints this summer. The fashion label uses intense colors in all-over designs, ranging from sunset yellow and leaf green to vibrant orange. Sunglasses, pool slides, caps, and bucket hats are essential accessories.