As the festive season unfolds, Versace unveils a holiday narrative woven with the threads of luxury and celebration, casting Hyunjin, the global brand ambassador, as its leading light. The Stray Kids artist captivates in the Italian label’s new holiday 2023 advertisement, embodying the essence of the season’s joy and grandeur.
Hyunjin for Versace Holiday 2023 Advertisement
Hyunjin’s charismatic presence in Versace’s holiday campaign heralds a celebration not only of fashion but of shared moments and cherished memories. “Versace is exactly how I want the holiday season to be—it’s exciting, looks amazing, feels incredible, and is shared with good friends,” Hyunjin articulates, encapsulating the season’s spirit.
His sentiment is a vivid reminder of the brand’s allure, “That is how I felt making this campaign with my Versace family.”
Photographed by Angelo Pennetta, the campaign captures Hyunjin against a quintessentially festive backdrop, where snowflakes dance around him, evoking a winter wonderland fantasy. It is here, amidst the seasonal serenity, that he presents his holiday wishlist—a curated selection of Versace’s finest.
Adorned in a richly hued Barocco print coat that channels Versace’s signature opulence or seamlessly transitioning to a sleek monochromatic ensemble paired with striking sneakers, Hyunjin’s style narrative is as dynamic as it is elegant.
His wishlist resonates with a universal appeal. It features items such as Versace’s renowned robes, the Medusa Biggie sunglasses with their bold aesthetic, and the exquisite Fleur de Maté EDP, crafting a sensory journey through scent.
The Versace Barocco Athena tote bag, shining even in its mini incarnation, makes a significant appearance. This accessory underscores Versace’s mastery in merging practicality with luxury—a gift that’s both a statement and a staple.
The creative force behind the brand, Donatella Versace, shares her vision for the holiday campaign. “I wanted to celebrate joy with this holiday campaign—the joy of the season and being surrounded by those we love,” she reflects.
The designer’s admiration for Hyunjin is palpable, “I am thrilled Hyunjin has become part of our Versace Family. I love his energy and the joyful spirit he brings to these images.”
Altogether, Hyunjin’s collaboration with Versace, draped in the ceremonial vestments of holiday cheer, extends an invitation to embrace the festive season with zest, luxury, and a touch of Versace’s iconic glamour.
