Denim Inspiration: H&M Shares the Spotlight with Levi’s

The Fashionisto

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Published July 17, 2023

Donning light wash denim, Erik van Gils wears H&M and Levi's.Pin
Donning light-wash denim, Erik van Gils wears H&M and Levi’s. Photo: Philip Messmann / H&M

The marriage of H&M’s modern aesthetics and Levi’s iconic American style is like a love letter to fashion history. With a thoughtful nod towards Levi Strauss, who single-handedly redefined work attire in 1873 by creating blue jeans, this collaboration presents a vibrant picture of denim’s enduring appeal.

H&M x Levi’s Denim Style

Model Erik van Gils doubles down on denim in a jean jacket and jeans.Pin
Model Erik van Gils doubles down on denim in a jean jacket and jeans. Photo: Philip Messmann / H&M

It’s interesting how H&M mirrors Levi’s mastery of denim, pairing their denim essentials with Levi’s coveted classics. They have woven together a fascinating narrative that dexterously marries tradition with innovation. It’s a showcase of what has made Levi’s a style icon over the ages and the influence it continues to wield on contemporary fashion.

Erik van Gils wears denim jackets by Levi's and H&M. Pin
Erik van Gils wears denim jackets by Levi’s and H&M. Photo: Philip Messmann / H&M

Under the creative guidance of stylist Lisa Lindqwister, model Erik van Gils effortlessly dons an array of denim pieces. There is harmony in the variety of light and classic blue washes, from jeans to shirts and jackets. It’s like a visual ode to denim, reinforcing this fabric’s versatility and eternal charm.

Embracing classic blue denim, Erik van Gils wears a jean jacket with a hoodie and jeans.Pin
Embracing classic blue denim, Erik van Gils wears a jean jacket with a hoodie and jeans. Photo: Philip Messmann / H&M

With his keen eye, photographer Philip Messman elevates this denim story with his thoughtful composition. His frames echo the timeless quality of denim, capturing the way it can be functional, fashionable, humble, and striking.

Ready for the spotlight, Erik van Gils rocks a jean jacket with classic blue jeans.Pin
Ready for the spotlight, Erik van Gils rocks a jean jacket with classic blue jeans. Photo: Philip Messmann / H&M

This project underscores the power of a simple fabric, which, through its journey from the gold mines of the 19th century to the high streets of the 21st, has become a cornerstone of global style. This fusion of H&M’s forward-thinking design and Levi’s iconic creations is a vivid reminder of how our past shapes our present and future in fashion. It’s a celebration of the enduring allure of denim, its role in shaping our cultural and fashion landscapes, and its continued relevance in today’s evolving style narrative.

H&M spotlights Levi's jeans, pairing the style staple with its denim trucker jacket. Pin
H&M spotlights Levi’s jeans, pairing the style staple with its denim trucker jacket. Photo: Philip Messmann / H&M

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