Calvin Klein’s latest summer campaign abandons the bright whites and beach volleyball aesthetics of typical seasonal advertising for something more provocative: a nocturnal series that captures intimacy through shadow and heat.
Photographer Stuart Winecoff transforms the brand’s minimalist DNA into a study of forms moving through moonlit sand, creating images that feel like stolen moments along the shoreline.
Calvin Klein Summer 2025 Campaign
Models Joey Lanham, Lucas Barski, and Brady Asumang front Calvin Klein’s summer campaign. Gabrielle Marceca styles the trio in a lineup built around clean, everyday essentials. Jeans appear alongside button-downs, polo shirts, open knits, and the exposed waistband of Calvin Klein’s signature underwear.
Calvin Klein finds its energy in transition zones, those twilight hours when the temperature cools and restraint gives way. The setting serves both a practical and symbolic role. Sand adds texture against skin, while the openness of night reflects the brand’s preference for clean, uncluttered aesthetics.
The campaign roots Calvin Klein’s minimalist philosophy in the physical. Cotton breathes. Denim shifts freely. The models carry both vulnerability and control, channeling the tension that has shaped the brand from the beginning. Here, Calvin Klein continues to dress the space between exposure and restraint.
