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Levi's - American Brand

Levi's or Levi Strauss & Co. is an American company, which was founded on May 1, 1853 by Levi Strauss. Headquartered in San Francisco, California, the brand is world famous for its denim essentials. The label has evolved over time, selling its overalls to gold miners during the California Gold Rush to the skinny and straight-fit jeans of today.

Hailey Bieber, Jaden Smith + More Encourage Voting with Levi's Campaign

Hailey Bieber, Jaden Smith + More Encourage Voting with Levi’s Campaign

Hailey Bieber connects with Levi's for a 2020 vote campaign. In the most recent years, voter turnout has been dropping, with the 2016 election getting a voter turnout of 55.7% ...
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Rocking a graphic tee, Jaden Smith stars in Levi's 2020 festival campaign.

Jaden Smith Embraces Festival Style for Levi’s Campaign

Rocking a graphic tee, Jaden Smith stars in Levi's 2020 festival campaign. The Coachella Valley Music and Arts Festival may not be happening this spring due to the Coronavirus pandemic, ...
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Levi's Made & Crafted Looks to Morocco & California for Spring '20 Collection

Levi’s Made & Crafted Looks to Morocco & California for Spring ’20 Collection

Lye-Amone Cassac sports bleached denim from Levi's Made & Crafted's spring-summer 2020 collection. Levi's Made & Crafted revisits iconic classics for a sustainable future with its Carefully Crafted spring-summer 2020 ...
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Darwin Gray sports a denim and buffalo check jacket with a plaid shirt from Levi's fall-winter 2019 collection.

Darwin & Sua Rock Fall ’19 Styles for Levi’s

Levi's delivers youthful style with its fall-winter 2019 collection. Denim staples such as the jacket and jeans come together with colorful wardrobe essentials for the season. Models Darwin Gray and ...
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Levi's revisits the 90s with its current logo collection, which references contemporary streetwear.

Levi’s Goes Nostalgic with 90s Logo Collection

Levi's revisits the nineties with a nostalgia for classics. The brand pays homage to the decade by embracing the logo trend. Juxtaposing vintage-inspired colors and typography, Levi's makes its stamp ...
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Doubling down on denim, Francesco Cuizza wears Levi's advanced stretch 512 slim taper Jafar jeans for the brand's spring-summer 2019 campaign.

Francesco Cuizza & Kelvin Bueno Rock Fresh Denim for Levi’s Spring ’19 Campaign

Performance denim is in the spotlight for Levi's spring-summer 2019 campaign. The brand showcases its jeans with advanced stretch and Thermadapt technology. Levi's denim innovations provide for high elasticity jeans ...
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Justin Timberlake Reunites with Levi's for 2nd Fresh Leaves Collection

Justin Timberlake Reunites with Levi’s for 2nd Fresh Leaves Collection

Justin Timberlake and Levi's join forces once more for a new Fresh Leaves collection. The spring 2019 range takes inspiration from Timberlake's birth town of Memphis. The singer shares, Memphis ...
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Western style is front and center for Levi's Made & Crafted's "The New West" collection.

Levi’s Made & Crafted Unveils ‘The New West’ Collection

Levi's Made & Crafted looks to North America for the inspiration of its latest collection. Approaching the spring-summer 2019 season, the denim brand unveils The New West collection. Channeling western ...
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James Magee rocks a color blocked hoodie from Levi's Red Tab's spring-summer 2019 collection.

Levi’s Red Tab Channels 90s Skater Cool with Spring ’19 Collection

Levi's Red Tab embraces the motto of "Unbasic" for spring-summer 2019. The denim label delivers a collection that references street style, hip-hop, and sneaker culture. Bright colors capture the season's ...
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Justin Timberlake sports a camouflage jacket and hooded shirt from his Levi's collaboration.

Fresh Leaves: Justin Timberlake Collaborates with Levi’s

Levi's launches a new capsule collection with none other than Justin Timberlake. Entitled "Fresh Leaves," the fall range makes its debut October 4, 2018. The name refers to Timberlake's approach ...
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