Vivienne Westwood’s fall-winter 2023 campaign is a stirring tribute to the enduring and unique influence the iconic designer has had on the fashion world. Andreas Kronthaler, Westwood’s long-time partner in life and fashion, masterfully unveils the collection with a touch of the unconventional, a nod to Westwood herself.
Vivienne Westwood Fall/Winter 2023 Campaign
The campaign takes us to Tintwistle, a quaint village in Derbyshire, England, and Westwood’s birthplace. By revisiting her roots, the campaign symbolizes her journey from a small-town girl to a world-renowned fashion icon. The advertisement is shot by Juergen Teller, whose unfiltered style has long aligned with the raw authenticity that Vivienne Westwood’s designs embody.
Themes of boldness, dissent, and uninhibited creativity radiate from the campaign, inviting us into Westwood’s unique and fantastical world. These themes were championed by Westwood throughout her career and are reflected in the campaign’s daring visual language. Dovile Drizyte, the ad’s creative director, builds upon these themes, injecting the campaign with energy that syncs perfectly with Westwood’s audacious spirit.
Stylist Sabina Schreder brings a range of Westwood’s fall-winter pieces to life. Every clothing item, whether a rebellious tartan print, an exaggerated silhouette, or an offbeat accessory, is given its unique stage.
And the cherry on top? Hairstyles by Charlie Le Mindu, a genius with scissors and a comb. His innovative creations mirror the bold attitude that Westwood herself upheld, reinforcing the campaign’s vibrant spirit.
The artistry of Porsche Poon illuminates the campaign as well. Through her skilled hands, the makeup enhances the models’ distinct features; each look plays with colors to create a captivating variety of faces. This touch of art gives each model a character, a story, tying back to Westwood’s ethos of individuality.
The campaign features a unique mix of individuals, including Kronthaler himself, Mark Vanderloo, Vivienne’s son Ben Westwood, and Zakaria Dau, each embodying the timeless spirit of Vivienne Westwood. Their shared spirit of individuality and the raw energy they bring to the campaign echoes the indomitable spirit of Westwood herself.
In essence, the fall-winter 2023 campaign is a splendid fusion of the new and the old, the conventional and the unconventional, the quiet and the loud. It’s a fitting tribute to a fashion icon, Vivienne Westwood, who dared to break the mold and forever change the fashion world.