In the fashion heart of Milan, Gucci’s fall-winter 2023 campaign borrows the city’s knack for design, pairing it with a vivid green backdrop that pays subtle homage to the brand’s Italian roots. Models Aboubakar Konte and Brando Erba become the protagonists of this visual story, captured by David Sims.
Gucci Fall/Winter 2023 Campaign
Alastair McKimm steps in as the campaign’s stylist, curating ensembles that are nods to Gucci’s iconic past yet remarkably contemporary. The tailored blazers reflect a long line of Italian tailoring expertise.
At the same time, the flared, pleated trousers serve as a counterpoint, injecting a dash of ’70s rebellious spirit—a clear departure from the form-fitting, minimalist silhouettes that have dominated men’s fashion in recent years.
Signature pieces like the Gucci Double G belt and the iconic loafers are given prime real estate in the campaign. They’re a fashion lexicon reflecting a lineage of Italian craftsmanship that has long captivated global audiences, from Hollywood’s red carpets to the casual elegance of everyday wear.
Teamed up with monogram bags, they round off a campaign that skillfully balances the ever-changing demands of modern fashion with a sturdy backbone of timeless classics.