A shining example of the modern style aficionado, Miguel recently performed in an exclusive concert for Adidas Originals. The Los Angeles event celebrated the brand’s NMD Runner sneakers. Miguel sported the style in a fresh white on white colorway. Making for quite the casual ensemble, the singer doubled down on denim in a frayed Levi’s… [Read More]
Adidas - Fashion Brand
Adidas is a German brand, which was founded in July 1924 by Adolf Dassler. It was originally known as Gebrüder Dassler Schuhfabrik. Dassler registered Adidas on August 18, 1949 on the onset of a family feud with his older brother Rudolf, who founded Puma.
Adidas sets itself apart from competitors with its three parallel bars. Its 3-stripe logo was acquired from athletic footwear brand Karhu Sports in 1952.
The brand become known on a global stage with American sprinter Jesse Owens. He became the first African American to gain a sponsorship. Winning four gold medals, Owens' success helped the Adidas brand and its identity in the sports world was born.
Receiving new arrivals from Yeezy Season 1, SSENSE has plenty of standout pieces from Kanye West’s first collection for Adidas. The military-inspired range includes a deconstructed take on basics with highlights featuring outerwear. Related: Yeezy Season 1 Arrives | Shop Kanye West’s Adidas Collaboration One motif to standout from the debut outing is West’s use… [Read More]
Embracing a relaxed style aesthetic to promote his new album Purpose, Justin Bieber was recently spotted in pieces from Kanye West’s adidas Originals collaboration, Yeezy Season 1. Attending the 2015 Nickelodeon HALO Awards show, Bieber wore Yeezy 950 boots with a simple layered black ensemble. Performing songs from Purpose during an exclusive concert, the Sorry… [Read More]
Adidas celebrates the 45 year anniversary of its iconic Superstar sneakers with a limited edition run of 45 Futurecraft Leather Superstars sneakers. The style utilizes Adidas’ innovative Futurecraft Leather. Adidas creative director Paul Gaudio shares, “Futurecraft Leather is all about creating something new and unique, out of something familiar. The obsession to create, and a… [Read More]
Kanye West’s anticipated collaboration for Adidas, YEEZY Season 1 has officially launched globally to purchase. The relaxed lineup of slouchy fits and muted colors mirror West’s casual candid style. From trendy joggers or lounge pants to bomber jackets and oversized pullovers, YEEZY Season 1 delivers an interchangeable lineup for the ultimate leisure.